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We are excited to announce our latest integration with Shopify to help expand your e-commerce store to the inbox, social, and beyond! Why did we choose to partner with Shopify? Shopify has a mission to make commerce better and possible for all businesses - we [...]
Your business is being Googled Google is the number one search engine used world wide. Prospective customers and existing customers alike google your businesses or services to get answers to common inquiries. These business questions could be “What are today’s store hours?” or “What is [...]
Promoting your online store will be an ongoing process, but don’t miss out on the opportunity and excitement of a brand new store. You only launch your store once, so make sure you’re maximizing this freshness and newness! You have a plan. You have the [...]
E-commerce is considered a “bad word” for many small business owners. Online retail giants have pushed down prices and offered free shipping as an alternative to the traditional main street shopping experience. Other retailers see the need, but fear the implementation of e-commerce. The investment [...]
It’s that wonderful time of year when Thanksgiving and Christmas are at war for marketing space. The next few months are key to having a successful end of the year. What better way to drive traffic to your store than with a great holiday event? [...]
This post was originally published in Independent Retailer. Pinterest is easy, free and recently making a huge difference in the way you market your store. Social media is necessary for independent retailers, but Pinterest is unique in the benefits that it brings to the table. [...]
You're busy playing Santa: listening to gift requests, helping nice and naughty customers, and wrapping gifts to be delivered on Christmas Eve. So who has the time to promote your store through online marketing without the help of magic elves? You do with the help [...]
If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising. But there is a [...]
It's no secret that Pinterest has become a part of many of our daily routines. It has also become a huge part of small businesses and their marketing strategies. There are some strategic ways of using Pinterest successfully for your business that goes beyond pinning [...]
If you're looking to boost your business, create some social media buzz and have fun with your customers, contests are the way to go. They are a great way to get your following more involved with your page and to spread the word of your [...]
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