How to Make Amazing Instagram Posts to Drive Conversions

Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]

5 Reasons You Need a Better SEO Strategy for Small Business

SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]

7 Essential Email Marketing Tricks for Customer Retention

Retaining your customers of the utmost importance in today’s marketing industry. No matter how enticing it is to attract new customers, your business relies on your customer core. Analyze this: 65% of the business for a company comes from its existing customers. There’s a [...]

7 Ways to Build Customer Loyalty For Your Small Business

Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]

8 Mistakes to Avoid When Sending Email Newsletters

Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]

Focusing on the Key Measures of your Business

Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]

What Can Leaders Do to Improve Employee Engagement?

How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]