5 Creative Ways To Use Video Content To Brand Your Store

A guest post from our friends at Fit Small Business When it comes to digital marketing, every word you write, photo you share, or video you produce—all your content—is a reflection of your brand. Anything you post to your channels or outlets is [...]

How to Improve the In-Store Customer Experience

As consumers become more connected, the popularity of online shopping continues to increase. According to the U.S. Department of Commerce, sales from retail e-commerce in the United States exceeded $450 billion in 2017, an increase of more than 16 percent from 2016. However, shoppers [...]

Email Marketing for Small Business [PART 2]

Learn about mobile's role in email marketing, design tips, and the basics of autoresponders in "Email Marketing for Small Business [Part 1]." Now you may ask, if email is everywhere and anyone can send it, why do I need an email marketing tool? [...]

Shopper Psychology: A Leg Up for Small Businesses

As a small business, you need every edge you can get to help your business perform well. You already have your product or service down, and you know that you have to deliver top class service if you want your business to do well. [...]

Using Signage in your Jewelry Cases

In-case signage can be a very helpful tool to communicate with your customers while they are browsing, enhance your product and most importantly, tell a story.  Always assess your signage to make sure that it is consistent with your store brand and image. [...]

Creating the Perfect Retail Experience

One key to creating an excellent retail experience for your customers is to know your customers well enough that you can anticipate their needs and the type of merchandise or services they will gladly purchase. Nothing is worse than bringing in merchandise that you [...]

Keep Inventory Turning: In with the New, Out with the Old

There is very little that is more important than managing your most valuable asset — your inventory. You can achieve unprecedented metrics for your company by paying special attention to the three critical areas of inventory management: Replenishment, New Purchasing and Aged Inventory. Replenish [...]

Introducing The SnapRetail Podcast!

To help you with your marketing while you are on the go, SnapRetail has launched a new podcast!These bite-sized episodes will give you the email, social media, and website marketing advice you need to market your small business and get the most out of SnapRetail.Each [...]