6 Reasons Why Marketing Through Social Media is a Must For Every Small Business

If you are a small business owner, and you still haven't established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your [...]

The Art of Creating Successful Newsletters

Newsletters are a common element of content marketing strategies all over the world. In fact, 83 percent of B2B companies send newsletters to prospective and existing customers on a regular basis. But sending newsletters to subscribers is one thing. Actually achieving success is another. There’s [...]

How to Get Started on Instagram: 5 Quick Steps

Instagram is quickly growing to become one of the most used social platforms worldwide. With over 1 billion users, it trails Facebook closely as the most popular social network. However, Instagram users have 58x more engagement per follower than Facebook making it an attractive platform [...]

5 Steps to Boost Sales This Mother’s Day

Mother’s Day is a huge retail holiday you do not want to skip! According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 billion on gifts for mom. This holiday gives retailers an amazing opportunity to generate [...]

5 Organic SEO Strategies That Will Increase Your Online Traffic and Sales

Many online shoppers use Google to search for products they are interested in buying. As a result, if your online shop is not appearing on the first or second page of the search results, you are in trouble. It is imperative that online shop owners [...]

How to Win Customers with Click & Collect [Infographic]

Click & Collect is truly an omni-channel form of retail that builds out convenience and flexibility for your customers. Whether it’s responding to factors of safety or supply chain disruption, this year the global market has seen a nearly complete 180 with the mandatory social [...]

5 Ways Businesses Can Support Their Employees in a Crisis

As the current crisis continues, many businesses are wondering how they can maintain a remote work environment that allows employees to feel supported. While there's no magic formula for companies to follow, there are still plenty of ways businesses can put their people first. Whether [...]

Inventory Management in the Time of Coronavirus

16 tips to help your business adjust to the new normal Since the coronavirus pandemic, businesses have faced severe disruptions that have affected production, supply chains, customer demand—in short, every aspect of day-to-day operations. So what does your company need to do to weather the [...]

Why Experiential Marketing Is a Must in 2020

The continuous growth of e-commerce businesses like eBay, Etsy, and Amazon is a clear indication that the consumers’ preference for online shopping is here to stay. Consumers love to explore their options and buy what they need without physically visiting a store. But the emergence [...]

Why Supply Chain Small Businesses Should Hold Off on Blockchain

Blockchain has seen success in large-scale supply chain businesses, but it may still be early for small and medium-sized businesses to jump on this trend. This technology has been coveted and praised by many supply chain companies for its ability to streamline operations in a [...]