8 Mistakes to Avoid When Sending Email Newsletters

Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]

Focusing on the Key Measures of your Business

Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]

What Can Leaders Do to Improve Employee Engagement?

How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]

[Q&A] Jennifer from Wockenfuss Candies talks about SnapRetail’s Managed Marketing Services

In this brief Q&A, we talk to Jennifer from Wockenfuss Candies, one of the oldest family owned and operated candy companies in Baltimore, Maryland about her year-long experience as a Managed Marketing Services subscriber. Q:  Can you describe your digital marketing efforts prior to signing [...]

10 Ways to Boost Summer Sales

Summer is just around the corner, and a successful quarter is within reach of your business!  We’ve got ten tips and tricks for you to advance your marketing strategies this season. Holiday promos  → Give your customers all the more reason to celebrate summer occasions [...]

5 Creative Ways To Use Video Content To Brand Your Store

A guest post from our friends at Fit Small Business When it comes to digital marketing, every word you write, photo you share, or video you produce—all your content—is a reflection of your brand. Anything you post to your channels or outlets is [...]