It’s that wonderful time of year when Thanksgiving and Christmas are at war for marketing space. The next few months are key to having a successful end of the year. What better way to drive traffic to your store than with a great holiday event?
According to the Event Marketing Institute, 74% of consumers have a more positive impression of a brand after an in-store event. Also, 59% say that they plan on telling others about that experience within 48 hours of it.
We know events are important, so how do we boost customer attendance? No worries! Here are five tips to maximize your holiday event marketing.