Recent years have witnessed the evolution of customer analytics from just-another-statistic to a powerful tool for curating highly personalized customer experiences. Have you ever wondered why the use of website visitor tracking software is becoming a crucial aspect for marketing and sales teams? Customer data [...]
Search engine optimization or SEO is a crucial part of any digital marketing campaign. In fact, it should be your number one priority if you want your content to succeed. Obviously, one of the most important places where you should use SEO is your writing. [...]
Technology has rapidly transformed the world in the past decade, and retail stores are one of those which were largely influenced by it. Over the years, retail store layouts have gone through several changes to enhance the in-store shopping experience and customer satisfaction. This builds [...]
With so much content being produced these days that users hardly have time to consume, you might have observed that organic reach for businesses is on a decline. However, at the same time, social media stories have emerged as a strong proponent that timely released [...]
Social media platforms are extremely helpful and effective in marketing strategies. However, impactful social media marketing strategies require more than posting once a day on a regular basis. Instead, you have to find ways to keep your followers interested and engaged. Though it might seem [...]
A well-designed website can boost the sales generated by your retail store. However, it is essential that you incorporate a terms of use, terms and conditions (T&Cs) page and a privacy policy page as they will provide distinct legal safeguards for both you and your [...]
What’s trending in retail displays for 2021? After a tumultuous 2020, chaotic is out and tranquil is in. So is hope. Retail displays that evoke soothing, positive emotions will capture attention. From a practical standpoint—and yes, practical is in, too—ecological sustainability is an obsession for [...]
Attracting customers and making them return again are the main challenges businesses face all the time. No matter what you sell, you don’t want your customers to forget about you as soon as they buy something. A successful business needs loyal customers because they offer [...]
Customers won’t purchase your products and/or services if they don’t know they exist. They’ll also avoid buying from your company if they don’t know anything about it. This is why effective marketing strategies are extremely important in the business world. They help you get the [...]
Customer loyalty is at the core of building a growing, profitable and sustainable ecommerce business. But cultivating loyalty is never easy especially now when the COVID-19 crisis has disrupted businesses around the world in multiple ways. Still, there’s never been a time when strengthening customer [...]