During the pandemic of 2020 tens of thousands of small businesses moved online. Nearly 80% of their owners made the necessary adjustments to operate in a virtual environment. In some cases, it was done with so much haste that things were missed. Hence, small businesses [...]
Gathering feedback is an inevitable result of running a business. Whether it’s through social media channels, comment forms, support tickets, or simple emails, your actions will attract praise or criticism from your customers regardless of whether you welcome it. You should welcome it, of course: [...]
If you could sell your product face-to-face to every customer, would you? The answer is probably a resounding yes. Unfortunately, this isn’t a realistic nor scalable way to effectively grow your business. This desire, though, reinforces the idea that personalization is needed to more proactively [...]
When it comes to social marketing, most people confuse it with social media marketing. Well, let’s start right here first. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to [...]
Whether you own a clothing business or a restaurant, you must look for ways to serve your customers better. For many businesses, selling online is key to adapting to today's challenges. More so now that people want cashless and contactless transactions. If you own a [...]
No matter what your business is peddling, as a retailer, you’ve got to utilize every tool at your disposal to keep pace with your competition. In this digital era, having the right technology can often make the difference between strong and struggling sales — a [...]