Instagram is a fundamental marketing tool for every brand, regardless of the type of business you are dealing with. It’s a perfect combination of visual and textual content that you can use to engage the audience and help your organization grow in the long-term [...]
When Nathan Chan made the decision to launch a digital magazine for startup entrepreneurs, called Foundr, he had decisions to make. A key one was exactly where and how to market this “infant.” His choice? Use Instagram exclusively – it was a growing social [...]
Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]
What is a Hashtag? A short keyword or phrase preceded by a pound sign (#). By preceding keywords or phrases with a pound sign (#), it makes the term clickable and will automatically search for related content using the same hashtag. Hashtags do not [...]
Instagram is quickly growing to become one of the most used social platforms worldwide. With over 1 billion users, it trails Facebook closely as the most popular social network. However, Instagram users have 58x more engagement per follower than Facebook making it an attractive platform [...]
When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]
Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]
How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]
Summer is just around the corner, and a successful quarter is within reach of your business! We’ve got ten tips and tricks for you to advance your marketing strategies this season. Holiday promos → Give your customers all the more reason to celebrate summer occasions [...]
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now [...]