How to Use Customer Analytics and Segments to Increase Sales?

Recent years have witnessed the evolution of customer analytics from just-another-statistic to a powerful tool for curating highly personalized customer experiences. Have you ever wondered why the use of website visitor tracking software is becoming a crucial aspect for marketing and sales teams? Customer data [...]

6 Reasons Why You Should Invest In Online Marketing

We are witnessing the digital revolution take shape right before our eyes. Most consumers are relying on search engines such as Google and Yahoo to get information about a selected industry or products. Online customer reviews are becoming more and more relevant, gradually edging out [...]

How to Ensure 10x Growth in Revenue With Customer Service

According to Microsoft, 56% of people worldwide have stopped doing business with a company because of poor customer service experience. This stat clearly shows how poor customer service can hamper your business, and may ultimately result in lower revenue. That’s why it is important to [...]

5 Social Media Retail Trends to Embrace in 2020

It's vital for retailers to focus on social media. Each platform holds significant influence to reach consumers, advertise and stay up-to-date on the latest trends and news. Social media trends drive engagement and success when retailers use them correctly and in a relevant manner. Here's [...]

Effective Content Marketing Strategy for your Retail Business

Advancements are being made in this era at a rapidly fast rate, in fact, such a pace that wasn't even deemed possible in ancient times. For instance, distributing leaflets or leaving flyers on the windshields for publicizing your retail business is a thing of the [...]

Why Businesses Should Reinvent Their Digital Marketing Strategy

Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]

How to Engage Customers that Just Want to Shop

54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]

10 Social Media Growth Hacks for Small Businesses

You probably know that it is important to make people aware of your brand or business. And one of the greatest ways to spread the word about it is to maintain an active presence on social media. The same thing goes for other places on [...]

18 Tips & Strategies to Drive Sales using E-Commerce Marketing

  Today, having an e-commerce website even for small business owners is the way towards expanding and reaching a larger audience. While your e-commerce website is the body, e-commerce marketing is the soul that drives the website to introduce your brand to more and more [...]

What to Do When Opening a Retail Store

Deciding between an ecommerce-specific business and a flagship store can raise a lot of questions. And while there are plenty of resources available about the best way to start an ecommerce website, little information is out there about what to consider when opening a brick-and-mortar [...]