What Can Retailers Do to Target Local Customers?

Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]

6 Marketing Tips to Help Grow Your Brand on Instagram

Instagram is a fundamental marketing tool for every brand, regardless of the type of business you are dealing with. It’s a perfect combination of visual and textual content that you can use to engage the audience and help your organization grow in the long-term [...]

Why is two factor authentication important for Instagram?

Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]

A Small Business Guide to Instagram Hashtags

What is a Hashtag? A short keyword or phrase preceded by a pound sign (#). By preceding keywords or phrases with a pound sign (#), it makes the term clickable and will automatically search for related content using the same hashtag.  Hashtags do not [...]

How to Get Started on Instagram: 5 Quick Steps

Instagram is quickly growing to become one of the most used social platforms worldwide. With over 1 billion users, it trails Facebook closely as the most popular social network. However, Instagram users have 58x more engagement per follower than Facebook making it an attractive platform [...]

New to Omnichannel Marketing? 7 Things Every Retailer Should Know

When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]

How to Make Amazing Instagram Posts to Drive Conversions

Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]