I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date, [...]
It's no secret that Pinterest has become a part of many of our daily routines. It has also become a huge part of small businesses and their marketing strategies. There are some strategic ways of using Pinterest successfully for your business that goes beyond pinning [...]
Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses. Just as your personal social media profiles are outlets [...]
SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not result in higher traffic to [...]