New to Omnichannel Marketing? 7 Things Every Retailer Should Know

When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]

What Type of Website Does Your Retail Business Need?

For small businesses in the modern era, it’s no longer a question of whether they need a website. A web presence is required for even the smallest brick-and-mortar businesses. What you should consider instead is how robust a website you need. Retail businesses in [...]

How to Make Amazing Instagram Posts to Drive Conversions

Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]

How to Make Your Small Business Festive During the Holidays

The holidays are the optimal time to generate interest in our businesses. They can bring new revenue, and provide cheer to all who visit. Yet, we need to make sure we are taking the right steps to make this festive season a successful one. [...]

7 Ways to Build Customer Loyalty For Your Small Business

Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]

8 Mistakes to Avoid When Sending Email Newsletters

Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]

5 Ways to Use Content to Introduce Your Brand

How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]

Focusing on the Key Measures of your Business

Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]