5 Tips for Small Retail Businesses to Shift to Ecommerce

In a world where the influence of the Internet is ever-increasing, traditional retail businesses can seem to be under attack. This does not have to be the case, however. What if there was a way to shift your retail business into more of an Ecommerce [...]

7 Steps to Building a Digital Marketing Plan for Retail Security Systems

According to the FBI's 2019 Crime in the United States report, 62.8% of burglaries are residential. No wonder home security is one of the top priorities of any homeowner. On the other hand, this could mean fierce competition among home security retailers. And this is [...]

6 Types of Visual Content You Need to Use in Your Marketing

Although text-based content plays an important role in marketing, visual content tends to be more persuasive. Most people are better visual learners. This is why it is crucial to use different types of visual content to achieve the desired goals. The following visual content types will allow [...]

How to Use Customer Analytics and Segments to Increase Sales?

Recent years have witnessed the evolution of customer analytics from just-another-statistic to a powerful tool for curating highly personalized customer experiences. Have you ever wondered why the use of website visitor tracking software is becoming a crucial aspect for marketing and sales teams? Customer data [...]

Can Screens Improve The In-Store Experience?

Technology has rapidly transformed the world in the past decade, and retail stores are one of those which were largely influenced by it. Over the years, retail store layouts have gone through several changes to enhance the in-store shopping experience and customer satisfaction. This builds [...]

Social Media Stories – A New Allure In Brand Marketing

With so much content being produced these days that users hardly have time to consume, you might have observed that organic reach for businesses is on a decline. However, at the same time, social media stories have emerged as a strong proponent that timely released [...]

How to Bring Out More Creativity On Your Social Media

Social media platforms are extremely helpful and effective in marketing strategies. However, impactful social media marketing strategies require more than posting once a day on a regular basis. Instead, you have to find ways to keep your followers interested and engaged. Though it might seem [...]

How to Create Terms & Conditions and Privacy Policies for your Website

A well-designed website can boost the sales generated by your retail store. However, it is essential that you incorporate a terms of use, terms and conditions (T&Cs) page and a privacy policy page as they will provide distinct legal safeguards for both you and your [...]

6 Powerful Visual Merchandising Trends You Need to Know for 2021

What’s trending in retail displays for 2021? After a tumultuous 2020, chaotic is out and tranquil is in. So is hope. Retail displays that evoke soothing, positive emotions will capture attention. From a practical standpoint—and yes, practical is in, too—ecological sustainability is an obsession for [...]