Why You Should Focus On Personalizing Your Customer Journey

If you could sell your product face-to-face to every customer, would you? The answer is probably a resounding yes. Unfortunately, this isn’t a realistic nor scalable way to effectively grow your business. This desire, though, reinforces the idea that personalization is needed to more proactively [...]

Social Marketing – Understanding Its Strategies and How It Works

When it comes to social marketing, most people confuse it with social media marketing. Well, let’s start right here first. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to [...]

How to Choose an Online Ordering System for Your Small Business

Whether you own a clothing business or a restaurant, you must look for ways to serve your customers better. For many businesses, selling online is key to adapting to today's challenges. More so now that people want cashless and contactless transactions. If you own a [...]

5 Digital Must-Haves That Will Help Your Retail Business Thrive

No matter what your business is peddling, as a retailer, you’ve got to utilize every tool at your disposal to keep pace with your competition. In this digital era, having the right technology can often make the difference between strong and struggling sales — a [...]

The Art of Creating Successful Newsletters

Newsletters are a common element of content marketing strategies all over the world. In fact, 83 percent of B2B companies send newsletters to prospective and existing customers on a regular basis. But sending newsletters to subscribers is one thing. Actually achieving success is another. There’s [...]