Apps vs Websites – what’s the best way to sell on mobile?

We’re at a point where nearly 6 in 10 website visits are from mobile. This makes sense; people have their phones on them all the time and are often browsing the web at work, college, or when out and about. Phones are basically computers [...]

Omni-Channel vs Multi-Channel – Which One And Why?

Brands with top class Omni-Channel customer engagement retain 89% of their customers on average, compared to just 33% for companies with weak Omni-Channel customer engagement. That 3x difference could make or break a business. However, the case for going Omni-Channel is not that clear [...]

What Can Retailers Do to Target Local Customers?

Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]

Why is two factor authentication important for Instagram?

Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]

A Small Business Guide to Instagram Hashtags

What is a Hashtag? A short keyword or phrase preceded by a pound sign (#). By preceding keywords or phrases with a pound sign (#), it makes the term clickable and will automatically search for related content using the same hashtag.  Hashtags do not [...]

New to Omnichannel Marketing? 7 Things Every Retailer Should Know

When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]

What Type of Website Does Your Retail Business Need?

For small businesses in the modern era, it’s no longer a question of whether they need a website. A web presence is required for even the smallest brick-and-mortar businesses. What you should consider instead is how robust a website you need. Retail businesses in [...]

How to Make Amazing Instagram Posts to Drive Conversions

Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]