Often, when you start a small business, your focus is to get your first batch of customers to your store. Thus, you tend to shift your marketing efforts to traditional advertising, such as coupons, print ads, and even big signs on the road. You think [...]
Critics and experts love to gripe about the “death of retail,” labeling the industry’s downward spiral as an “apocalypse.” They’re not entirely wrong. It is estimated that as many as 12,000 brick-and-mortar stores may close by the end of 2019 — representing tens of thousands [...]
No company should ever underestimate how vital a capable sales team is in supporting the growth of the business. They play a crucial role, from converting leads to increasing the customer base. But to do that, they must always have a rapport with leads and [...]
With platforms, like Facebook, Instagram, and YouTube, which allow a variety of content types, Twitter may seem like a lost cause in terms of marketing. Videos on Twitter look not as engaging as on YouTube or Instagram, and Twitter doesn’t allow posts longer than 280 [...]