Marketing Essentials: 8 Tips for Managing Your Subscribers

Despite newer marketing tactics like mobile or social media getting more attention these days, the fact remains: email marketing is still highly effective for boosting sales. In fact, 81% of marketers say it drives customer acquisition for their brands. But email marketing success starts [...]

Is Negotiation Skills Training Important to Small Business Success?

Short answer, YES. Negotiation skills are important for small business success. Starting and running a small business requires the skills to negotiate with different types of people and institutions. The best negotiation skills training can help an entrepreneur succeed in business when faced with [...]

The Importance of Accountability in an Engaged Workplace

A disparity in accountability can present a challenge for the leaders because they can’t simply rely on highly engaged employees when others who are uncommitted are setting a workplace designed to frustrate the engaged team members. Leaders will never achieve a highly engaged workplace [...]

New to Omnichannel Marketing? 7 Things Every Retailer Should Know

When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]

What Type of Website Does Your Retail Business Need?

For small businesses in the modern era, it’s no longer a question of whether they need a website. A web presence is required for even the smallest brick-and-mortar businesses. What you should consider instead is how robust a website you need. Retail businesses in [...]

5 Reasons You Need a Better SEO Strategy for Small Business

SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]

7 Essential Email Marketing Tricks for Customer Retention

Retaining your customers of the utmost importance in today’s marketing industry. No matter how enticing it is to attract new customers, your business relies on your customer core. Analyze this: 65% of the business for a company comes from its existing customers. There’s a [...]