Hiring the right person to help grow your business is a big job, and one that takes quite a bit of thought and preparation, especially if you are a small business owner. Many employers feel pressure to get someone into a position quickly in [...]
How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]
Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]