Instagram is a fundamental marketing tool for every brand, regardless of the type of business you are dealing with. It’s a perfect combination of visual and textual content that you can use to engage the audience and help your organization grow in the long-term [...]
When it comes to developing revenue for your company, you could join the race to the lowest price...but do you really win if you have little to no profit margin? Customers are motivated by a few factors. Certainly, some are looking for the best [...]
When Nathan Chan made the decision to launch a digital magazine for startup entrepreneurs, called Foundr, he had decisions to make. A key one was exactly where and how to market this “infant.” His choice? Use Instagram exclusively – it was a growing social [...]
Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]
NEW PURCHASING Before you start purchasing, dive into reports to build a foundation for your buy plan. Look at what percentage of your total inventory is over 12 months of age. That is your report card on buying in the past. Depending on what [...]