Effective Content Marketing Strategy for your Retail Business

Advancements are being made in this era at a rapidly fast rate, in fact, such a pace that wasn't even deemed possible in ancient times. For instance, distributing leaflets or leaving flyers on the windshields for publicizing your retail business is a thing of the [...]

Why Businesses Should Reinvent Their Digital Marketing Strategy

Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]

How to Engage Customers that Just Want to Shop

54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]

Email Marketing: 8 Strategies To Improve Sales And Boost Subscriber Engagement

Running any business is hard work, but the key is to have strong marketing strategies in place. Email is still going strong. In fact, businesses are showing renewed interest in it as a strategy to boost their performance. Email marketing allows you to connect with [...]

What to Do When Opening a Retail Store

Deciding between an ecommerce-specific business and a flagship store can raise a lot of questions. And while there are plenty of resources available about the best way to start an ecommerce website, little information is out there about what to consider when opening a brick-and-mortar [...]

5 Low-Budget Marketing Ideas For Small Businesses

The desire not to risk a large sum of money when starting a business is perfectly justified. Even if you conducted a thorough analysis of the target audience, made sure that your offer will have a response, thought out a business strategy, investing a huge [...]

4 Simple Ways to Help Your Business Shine this Small Business Saturday

Small Business Saturday has been an important part of improving small business and is founded by American Express. Established in 2010, the event takes place on the Saturday that follows Thanksgiving.    The day is a call to action to actively support small businesses in [...]

What Can Retailers Do to Target Local Customers?

Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]

Marketing Essentials: 8 Tips for Managing Your Subscribers

Despite newer marketing tactics like mobile or social media getting more attention these days, the fact remains: email marketing is still highly effective for boosting sales. In fact, 81% of marketers say it drives customer acquisition for their brands. But email marketing success starts [...]