How to Drive more Sales Using Google Shopping Ads for 2021

Are you looking for driving traffic that converts? If yes, then Google Shopping Ads are your best bet. Whether you have an online store or a brick and mortar shop, Google Shopping Ads is your chance to drive more sales. This article will share five [...]

Tips for Managing Your Online Business That You Need To Know

Managing an online business can be exciting, but it can come with its share of stress, too. This can be especially true if you are trying to grow your business or are taking steps to expand. What makes growing your online business even more difficult [...]

How To Engage & Appeal To Younger Audiences Through Digital

Younger generations are spending huge amounts of time online, which means digital marketing is essential to most businesses these days. But just establishing an online presence isn’t necessarily enough to connect with younger audiences. You need to reach them on the right platforms with the [...]

5 Steps to Boost Sales This Mother’s Day

Mother’s Day is a huge retail holiday you do not want to skip! According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 billion on gifts for mom. This holiday gives retailers an amazing opportunity to generate [...]

5 Important Visual Lessons from Designers for Content Marketers

We all know that visuals catch our attention first instead of any long-written material. No matter how much research you have done, if your content is not backed up by captivating and relevant graphics, most readers will choose to ignore it. Therefore, visuals are essential [...]

10 Ways to Market Your Small Business Services on a Shoestring Budget

Whether you’re launching a new book store or developing an online shopping store for your business, marketing is something that you will heavily rely on in order to tell people it. When it comes to creating awareness about your products and services, a lot of [...]

Retail’s Response to COVID-19: 4 Leading Omnichannel Trends

There can be little doubt that the ongoing COVID-19 pandemic has irrevocably altered the retail landscape: Storefronts have shuttered, industry heavyweights have filed for bankruptcy, and millions of workers have been furloughed or, in some cases, laid off. When you factor in the disruption that [...]

Low-Budget Marketing Ideas for the Success of Small Businesses

With the advent of digital media, the internet, and personal handheld devices, connecting with people worldwide simply took an unprecedented turn. Today we have more than 3 billion people actively using the internet, and this led to businesses realizing just how lucrative digital marketing could be for [...]

7 Effective Ways to Boost Customer Retention With Emails

Customer retention refers to the activities a brand performs to hold regular clients and build relations with them, turning them into loyal customers or brand advocates. While email marketing is one of the most powerful customer retention tools, small business owners in retail often ignore [...]

6 Reasons Why You Should Invest In Online Marketing

We are witnessing the digital revolution take shape right before our eyes. Most consumers are relying on search engines such as Google and Yahoo to get information about a selected industry or products. Online customer reviews are becoming more and more relevant, gradually edging out [...]