Upselling and cross-selling is a legitimate strategy that can help you grow your revenue. In terms of numbers, it’s also more beneficial than prospecting new customers. In fact, it costs 5-20 more to obtain a new customer than to keep the current one. Besides, upselling [...]
For an ecommerce business to thrive amongst today's vicious competition, standard marketing practices won't be enough. Yes, paid ads, social media marketing, and producing content will move you forward. But they won't provide the show-stopping results you're after. Fortunately, however, there is a way to [...]
Instagram is quickly growing to become one of the most used social platforms worldwide. With over 1 billion users, it trails Facebook closely as the most popular social network. However, Instagram users have 58x more engagement per follower than Facebook making it an attractive platform [...]
If you're currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. In recent years, marketing teams have had to deal with the ever-changing rules of SEO and they have also seen [...]
Whether you’re launching a new book store or developing an online shopping store for your business, marketing is something that you will heavily rely on in order to tell people it. When it comes to creating awareness about your products and services, a lot of [...]
Recent years have witnessed the evolution of customer analytics from just-another-statistic to a powerful tool for curating highly personalized customer experiences. Have you ever wondered why the use of website visitor tracking software is becoming a crucial aspect for marketing and sales teams? Customer data [...]
If you have a business online, rankings and conversions matter most to the nature of your business. For an e-commerce store to thrive online, it should gain all the attention that it could get from target users. Thus, it is crucial to have an effective [...]
Click & Collect is truly an omni-channel form of retail that builds out convenience and flexibility for your customers. Whether it’s responding to factors of safety or supply chain disruption, this year the global market has seen a nearly complete 180 with the mandatory social [...]
Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]
Hiring and recruiting pose a variety of challenges. As of the end of 2019, the unemployment rate hovered at a low 3.5%, and over 60% of employers are willing to stretch their eligibility guidelines to hire the right candidates. As ideal candidates become harder to [...]