How to Use Customer Analytics and Segments to Increase Sales?

Recent years have witnessed the evolution of customer analytics from just-another-statistic to a powerful tool for curating highly personalized customer experiences. Have you ever wondered why the use of website visitor tracking software is becoming a crucial aspect for marketing and sales teams? Customer data [...]

SEO for Retailers: 7 Ways SEO Can Help Your Business Grow

If you have a business online, rankings and conversions matter most to the nature of your business. For an e-commerce store to thrive online, it should gain all the attention that it could get from target users. Thus, it is crucial to have an effective [...]

How to Win Customers with Click & Collect [Infographic]

Click & Collect is truly an omni-channel form of retail that builds out convenience and flexibility for your customers. Whether it’s responding to factors of safety or supply chain disruption, this year the global market has seen a nearly complete 180 with the mandatory social [...]

Why Businesses Should Reinvent Their Digital Marketing Strategy

Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]

Limiting Liability in Your Recruiting and Hiring Process

Hiring and recruiting pose a variety of challenges. As of the end of 2019, the unemployment rate hovered at a low 3.5%, and over 60% of employers are willing to stretch their eligibility guidelines to hire the right candidates. As ideal candidates become harder to [...]

How to Engage Customers that Just Want to Shop

54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]

10 Essential Dropshipping Tips for New Entrepreneurs

If you are new to the dropshipping world, then you might have waited too long. Luckily, it is never too late to join the fun. The e-commerce space is flourishing, and there is no greater time than now to start making a living by selling [...]

7 Ways to Build a Customer-Centric eCommerce Store

“I would define Amazon by our big ideas, which are customer centricity, putting the customer at the heart of everything we do.” — Jeff Bezos, Founder & CEO, Amazon. There is no better way to describe customer centricity. It is everything big and small that [...]

Small Business Management: 8 Key Secrets to Success

Running a small business takes a lot of time and effort as small businessmen are solely responsible for managing all the recurring aspects of their company. Small businessmen keep alignment and coordination of multiple activities of an organization. It is often seen that business owners [...]

5 Essential Cyber Hygiene Best Practices for Small Businesses

Cyber hygiene might be something that you haven't come across until now. It’s comprised of the steps, methods, and practices that computer users use to ensure system health and security. It draws a comparison to keeping your body healthy by making sure you keep it clean. [...]