How to Make Your Small Business Festive During the Holidays

The holidays are the optimal time to generate interest in our businesses. They can bring new revenue, and provide cheer to all who visit. Yet, we need to make sure we are taking the right steps to make this festive season a successful one. [...]

7 Ways to Build Customer Loyalty For Your Small Business

Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]

5 Ways to Use Content to Introduce Your Brand

How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]

Focusing on the Key Measures of your Business

Like many readers, I always devour the results of several industry surveys of jewelers. Many of the results are to be expected and some are surprising. Sadly, many of the disappointing answers were no surprise and served to reinforce the approach I regularly hear [...]

What Can Leaders Do to Improve Employee Engagement?

How engaged do you think your employees are? This might not seem like the most pressing concern when running a small business. You may think you have too much to focus on to worry about whether your people enjoy their work or not. However, [...]