7 Ways to Build Trust with Customers & Why it Matters

When it comes to developing revenue for your company, you could join the race to the lowest price...but do you really win if you have little to no profit margin? Customers are motivated by a few factors. Certainly, some are looking for the best [...]

Is Negotiation Skills Training Important to Small Business Success?

Short answer, YES. Negotiation skills are important for small business success. Starting and running a small business requires the skills to negotiate with different types of people and institutions. The best negotiation skills training can help an entrepreneur succeed in business when faced with [...]

The Importance of Accountability in an Engaged Workplace

A disparity in accountability can present a challenge for the leaders because they can’t simply rely on highly engaged employees when others who are uncommitted are setting a workplace designed to frustrate the engaged team members. Leaders will never achieve a highly engaged workplace [...]

New to Omnichannel Marketing? 7 Things Every Retailer Should Know

When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]

How to Make Amazing Instagram Posts to Drive Conversions

Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]

5 Reasons You Need a Better SEO Strategy for Small Business

SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]

How to Make Your Small Business Festive During the Holidays

The holidays are the optimal time to generate interest in our businesses. They can bring new revenue, and provide cheer to all who visit. Yet, we need to make sure we are taking the right steps to make this festive season a successful one. [...]