Why Experiential Marketing Is a Must in 2020

The continuous growth of e-commerce businesses like eBay, Etsy, and Amazon is a clear indication that the consumers’ preference for online shopping is here to stay. Consumers love to explore their options and buy what they need without physically visiting a store. But the emergence [...]

Why Supply Chain Small Businesses Should Hold Off on Blockchain

Blockchain has seen success in large-scale supply chain businesses, but it may still be early for small and medium-sized businesses to jump on this trend. This technology has been coveted and praised by many supply chain companies for its ability to streamline operations in a [...]

Limiting Liability in Your Recruiting and Hiring Process

Hiring and recruiting pose a variety of challenges. As of the end of 2019, the unemployment rate hovered at a low 3.5%, and over 60% of employers are willing to stretch their eligibility guidelines to hire the right candidates. As ideal candidates become harder to [...]

How to Engage Customers that Just Want to Shop

54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]