Small Business Saturday has been an important part of improving small business and is founded by American Express. Established in 2010, the event takes place on the Saturday that follows Thanksgiving. The day is a call to action to actively support small businesses in [...]
Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]
Despite newer marketing tactics like mobile or social media getting more attention these days, the fact remains: email marketing is still highly effective for boosting sales. In fact, 81% of marketers say it drives customer acquisition for their brands. But email marketing success starts [...]
When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]
Retaining your customers of the utmost importance in today’s marketing industry. No matter how enticing it is to attract new customers, your business relies on your customer core. Analyze this: 65% of the business for a company comes from its existing customers. There’s a [...]
The holidays are the optimal time to generate interest in our businesses. They can bring new revenue, and provide cheer to all who visit. Yet, we need to make sure we are taking the right steps to make this festive season a successful one. [...]
Keep your customers engaged and opening every email! Switch up your content and keep it fresh with these 15 different types of marketing emails you should be sending. Fill out the form to download the infographic! Send your customers compelling [...]
Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]
Summer is just around the corner, and a successful quarter is within reach of your business! We’ve got ten tips and tricks for you to advance your marketing strategies this season. Holiday promos → Give your customers all the more reason to celebrate summer occasions [...]
Despite the growth of social media, email remains one of the most reliable method of keeping in touch with your users and customers. There is no doubt that almost everyone who purchases your products and services will have an email address, which they will [...]