Despite the growth of social media, email remains one of the most reliable method of keeping in touch with your users and customers. There is no doubt that almost everyone who purchases your products and services will have an email address, which they will retain for years. It therefore means that you have a reliable way of reaching them even when they move from one physical address to another.
Regardless of whether your business is strictly online as an e-commerce outlet or whether you have a physical retail store, email works for you. The value of good email marketing is not only restricted to sales, but also includes the creation and maintenance of a good relationship with your customers.
Email marketing is beneficial to small businesses in the following areas: improved sales, more lead conversions, better brand engagement, customer satisfaction, and a wider reach for attracting new customers.
Here are some statistics about the influence of email on business growth:
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Every $1 spent of email marketing yields an average return of $44.25
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About half of the customers who received emails concerning products went on to make at least one purchase based on the promotional email
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More than half of shoppers prefer email notifications for marketing purposes
You can establish an effective email marketing strategy for your business by taking the following steps:
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Establish an identity for your business, so that your customers can understand what your business is about
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Build trust with your patrons and customers
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Get to know your customers and send only relevant information to them
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Integrate email with other platforms, e.g. social media
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Carry out regular analytics and measurements to understand what works and what doesn’t, so that you will be able to make changes when necessary
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Request for feedback from your customers. Feedback will help you improve and help them feel connected to your business
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Keep refining your emails and analyzing your results to foster improvements.
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