5 Important Visual Lessons from Designers for Content Marketers

We all know that visuals catch our attention first instead of any long-written material. No matter how much research you have done, if your content is not backed up by captivating and relevant graphics, most readers will choose to ignore it. Therefore, visuals are essential [...]

10 Ways to Market Your Small Business Services on a Shoestring Budget

Whether you’re launching a new book store or developing an online shopping store for your business, marketing is something that you will heavily rely on in order to tell people it. When it comes to creating awareness about your products and services, a lot of [...]

Optimized Online Marketing Strategies: 5 Tips For Reaching New Customers

Attracting new customers to your business is an essential strategy. New customers are a valuable source of revenue for your business, and by impressing them you can keep them coming back for more. Yet they’re also one of the hardest demographics to reach. That’s why [...]

Why You Should Use High-Quality Photography To Make Your Business More Instagrammable

Instagram is a huge growth channel that virtually every business can benefit from, regardless of industry. But it’s a visual platform, and that means you need to embrace a creative approach that makes your business Instagrammable too. Naturally, high-quality photography is how you achieve this. [...]

6 Types of Visual Content You Need to Use in Your Marketing

Although text-based content plays an important role in marketing, visual content tends to be more persuasive. Most people are better visual learners. This is why it is crucial to use different types of visual content to achieve the desired goals. The following visual content types will allow [...]

Social Media Stories – A New Allure In Brand Marketing

With so much content being produced these days that users hardly have time to consume, you might have observed that organic reach for businesses is on a decline. However, at the same time, social media stories have emerged as a strong proponent that timely released [...]

How to Bring Out More Creativity On Your Social Media

Social media platforms are extremely helpful and effective in marketing strategies. However, impactful social media marketing strategies require more than posting once a day on a regular basis. Instead, you have to find ways to keep your followers interested and engaged. Though it might seem [...]

Retail’s Response to COVID-19: 4 Leading Omnichannel Trends

There can be little doubt that the ongoing COVID-19 pandemic has irrevocably altered the retail landscape: Storefronts have shuttered, industry heavyweights have filed for bankruptcy, and millions of workers have been furloughed or, in some cases, laid off. When you factor in the disruption that [...]

Low-Budget Marketing Ideas for the Success of Small Businesses

With the advent of digital media, the internet, and personal handheld devices, connecting with people worldwide simply took an unprecedented turn. Today we have more than 3 billion people actively using the internet, and this led to businesses realizing just how lucrative digital marketing could be for [...]

How to Create Effective Social Media Guidelines for Your Business

When your business needs an uplift to be recognized as a brand, social media guidelines play an integral role in improving your current marketplace. From maintaining an effective business framework to creating better social media strategies, every possible approach that helps you grow your business [...]