We all know that visuals catch our attention first instead of any long-written material. No matter how much research you have done, if your content is not backed up by captivating and relevant graphics, most readers will choose to ignore it.
Therefore, visuals are essential to content marketing. Visuals don’t just mean taking some stock images off Google and incorporating them into your content. They are a communication tool that influences the human thinking process to deliver information compellingly.
Here are some lessons from designs on how to play with your reader’s emotions using visuals:
1. Less is More
Striking the perfect balance between visual content and written content is the best way to deliver information. It will make your content stand out from the rest of the crowd and make it memorable. However, getting that balance is often challenging.
Most creators end up trying to gather way too much information to fit in one single blog. It’s important to give your readers useful and educational information, but too much of it can be distracting.
- Send a clear and concise message about your topic through small yet appealing content.
- Reduce the quantity of your content by backing it up with strong visuals.
- Don’t go overboard with anything and give your readers the time to read.
2. Don’t Rely on the Trends
Trends are constantly changing, and it is hard to keep up with all of them simultaneously. As a designer, there are new trends every single day, so adapting to all of them can be impossible.
When you’re working in the content marketing domain, you cannot simply rely on the current trend because they keep evolving. Often, people follow trends so much that they end up disrupting the reader’s experience.
- Be creative and do your own thing because a lot of times, people don’t like seeing the different versions of the same thing.
- Make sure your content is unique in its way, and don’t rely on a trend to set you apart from the crowd.
You need to understand your target audience, so your content resonates with them instead of any popular over-used trend. Interesting visual content will compel your readers to take some action through which you can guide them in the desired direction.
3. Keep Your Readers Stimulated
A lot of times, readers come across an interesting topic but lose interest halfway through. As a content marketer, you must ensure that your content is engaging at all fronts; the written word as well as the visuals.
For example, you’re about to start a digital business, you have useful information to convey, but how can you keep the users interested?
- Use concise sentences to deliver your unique topic.
- Use anecdotes, relevant industry examples, and recent facts and figures to keep the reader interested.
- Provide information that is useful to the reader, i.e., discounts, solutions, services, etc.
- However, don’t forget to use compelling visuals because a picture is worth a thousand words.
The internet is filled with hundreds of fonts and formats. However, not all of them work! Readers are only attracted to certain fonts. Most users choose to read the content that grabs their attention.
How can you choose a font that catches your target audience’s eye and helps them differentiate between your content and the rest? You must keep the following in mind to achieve this goal:
- Choose the right font, size, and color for different parts of your content so it is clear, visible, and easy to read.
- Using the right color palette that compliments your visuals will leave a powerful impression.
- Choose a set of fonts that compliment your brand.
- Be consistent in your choice of fonts; don’t use one font for one blog post and another for the next.
5. Slow Page-Loading Speed
The best way to cater to the needs of all your readers is by making sure your content is quick and easy to load. Often, your readers will be accessing your content using their mobile phone or computer. If it takes time to load on either device, then most of them don’t bother sticking around.
It does not matter how hard you have worked on your content; if the page is loading slowly, people get disappointed and move on.
- If you are using images for your blog, make sure they are compressed and optimized enough to load easily on any gadget.
- Test your website using Google tools to see if it’s ready to be used by mobile users as well.
People like to know that you care about them. Therefore, if you create a content that contains compelling visuals and important information, make sure all of it is optimized so readers can get to it quickly. Your readers will have a positive and fast experience, and they will remember you.
Takeaway- Transform Your Content Marketing Strategy Using Visuals
You can find advice about every business venture on the internet. There are tons of tips for content marketers, but it’s important to keep your brand and what you stand for. Before you start working on your content, think about the kind of message you want to give.
Do you want your content to get lost among all the other content about the same topic? If you give your readers something new and original, they will surely have a positive and memorable experience.
We hope you can use these visual lessons to develop an effective strategy.
Nouman Ali provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for ApCelero.