With the advent of digital media, the internet, and personal handheld devices, connecting with people worldwide simply took an unprecedented turn. Today we have more than 3 billion people actively using the internet, and this led to businesses realizing just how lucrative digital marketing could be for them.

When compared to more traditional forms of marketing used by people before, digital marketing is indeed relatively cheaper. This includes a plethora of options, including email marketing, link building, blogging, social media, and much more.

According to a recent report by HubSpot, 70% of marketers consider Search Engine Optimization better than Pay-Per-Click for generating sales, with 64% actively investing time in SEO. Furthermore, WordPress users produce about 70 million new posts and 77 million new comments each month, with companies spending 46% of their budgets on content creation.

In light of this information, let’s take a quick look at some of the low-budget marketing ideas that small businesses can use to forge their success in the current era.

1.    Create Exciting Email Marketing Campaigns

Email marketing has continued to be a potent way to build brand loyalty and trust. There is hardly any company out there that is not implementing email marketing to build relationships with prospects, customers, and leads.

In fact, email marketing is such a norm that a company not implementing this marketing strategy may be considered abnormal and handicapped. There are studies out there that support email marketing as better than other social media marketing tactics when it comes to customer acquisition online.

Commercial emails are also incredibly lucrative when considering the massive ROIs (return on investments) they can generate compared to telemarketing, newspaper, TV advertisements, radio, and other forms of print media.

2.    Leverage Facebook Ads

When it comes to social media, Facebook is considered to be on the top tier due to its immense popularity and active user database. With over a couple billion users across the world using Facebook, there is no doubt that businesses see a huge potential to tap into this market and yield even bigger numbers to boost their sales.

It offers your business a colossal exposure on a global scale and with a low marketing expense considering that any business out there can create their business page and display information about their products and services at virtually no cost.

However, the world has quickly realized just how impactful paid marketing can be on social media platforms, which is why Facebook ads take the cake when it comes to targeting your audience and potential customers.

3.    Get Results With LinkedIn Ads

LinkedIn is a professional platform for business-minded folk to share their accomplishments and their work experiences. However, in recent times LinkedIn has exploded on the scene of online marketing with its extremely viable native ads option known as sponsored updates on LinkedIn.

These can allow you to own space to showcase products and services along with indulgence in self-promotion, taking things to the next level. Especially for B2B marketers and companies, LinkedIn takes a special spot. It offers them an incredible opportunity to boost their brands’ online visibility for like-minded folks, investors, and stakeholders.

4.    Use Paid Advertising Tools

Apart from social media, in the ecosystem that has been currently created by emerging technologies and trends, paid advertising tools are quickly becoming a go-to option for ventures.

This is due to the fact that many of them offer terrific resources to master the game of online marketing and creating a dominating presence for your brands and business in the digital realm.

They offer holistic support for all of your online marketing channels such as offsite and onsite promotions, blogging, guest posting, link building, paid marketing, website SEO, and even social media all merged under one big umbrella.

Some of the best resources out there include Leadpages, Google Ads Editor, SEMRush, and WordStream Advisor, to name a few. Even students who use the best dissertation writing service are utilizing paid online tools to support their own side-ventures these days.

5.    Native YouTube Channel

The future of content is heavily dependent on video as recent reports from several sources suggest that video marketing offers incredible output and has the ability to attract a tremendous amount of attention from users.

This is why neglecting YouTube marketing would be a serious crime. Businesses out there are simply beginning to realize just how profitable a YouTube channel for their ventures can be, not to mention that it also offers one of the most engaging online platforms to date.

Furthermore, investment in a YouTube channel is a double-dip deal since once your channel grows with enough followers, subscribers, and viewers, then it has the ability to generate money on its own. Hence having a YouTube marketing strategy for small business is simply fantastic!

Conclusion

There are various online marketing tactics that small businesses nowadays are utilizing to a great effect. In fact, back in 2017, digital ad spending by companies overtook TV advertisements due to the fact that digital marketing has proven to be much more potent in creating impressions and augmenting brand awareness of an incredible number of customers.

I want to conclude this post with a quote from Neil Patel, who once said, “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks”.

 

 

 

Stella Lincoln is currently working as Marketing Manager Academist Help and trainer at Dissertation Assistance, one of the best essay writing service UK provider. Stella being an active member, aims to provide valuable information to her readers, helping them to enhance their business strategies