Although text-based content plays an important role in marketing, visual content tends to be more persuasive. Most people are better visual learners. This is why it is crucial to use different types of visual content to achieve the desired goals.
The following visual content types will allow you to launch a successful marketing campaign.
There is a reason why Instagram got stardom. People love looking at pictures. By adding compelling images to your marketing content, you get to encourage people to read what you have to say as long as the images are relevant to the context and are of high quality.
As attention spans become shorter, visual content comes to the rescue. Articles that contain images receive as much as 94 percent more views. Nobody likes to read a big block of text. Instead, they read when there are attractive pictures that go with it.
The tips mentioned below will help you use images in the best way possible.
- Incorporate original images taken by your marketing team into the content.
- Use attractive and high-quality images, especially if you want to sell expensive products.
- Create unique images to capture interest.
- Take advantage of photo-sharing sites to add free or premium photos.
Who does not prefer watching a video?
When it comes to marketing, videos are integral. They allow you to present common problems and their solutions effectively. Even though there are cheaper visual content types, even a simple video goes a long way in demonstrating how your product or service is superior.
A study revealed that adding a video to the landing page resulted in an increase in conversion by about 86 percent. There are many different types of videos that you can create to boost the business, such as the following.
- Customer testimonials.
- Animated explainer videos.
- How-to videos.
Regardless of which type of video you create, it has to be congruent with the brand to be effective. It is best to experiment with each type of video to find which one works best for your video marketing.
Infographics are the next best thing. They make for an amazing tool that you can leverage for displaying complex statistics and data and ensuring that everything is easily intelligible to your target audience. Infographics can go everywhere—the following examples highlight where you can place them.
- The landing page.
- Social media profiles.
- Website home page.
- Promotional content.
- Marketing ads.
- And just about everywhere you can think about.
No content marketing strategy is complete without infographics. For the best infographics, you have to consider the following.
- Create an impactful layout.
- Combine the right fonts, shapes, and colors to add meaning to the information.
- Only showcase accurate information that is contextually relevant.
- Include stunning visualizations to bring statistics to life.
- Ensure that all of the visual elements effectively highlight the narrative.
- Keep things simple.
Since bloggers love beautiful and insightful infographics, they will enjoy promoting yours if you design the perfect infographics. It might even allow you to achieve that viral status to generate maximum traffic to your site.
Richard Dawkins first developed the term “meme” back in 1976 for describing an idea that potentially replicated itself and offered a different meaning to every person. A humorous meme goes a long way to keep up with the latest trends and your target audience.
If you have never used a meme before, you are missing out on a golden opportunity. They are easy to create and help provide your content with an edge. Anyone can create their own meme to evoke the desired emotions and compete with the major players in their market.
Memes resonate well with everyone, especially younger demographics. The secret to a successful meme is originality and humor.
Presentations are no longer restricted to the boardroom. Sites like Slide Share allow you to share presentations with everyone. They offer an easy way to reach more people.
An effective presentation is one that allows you to communicate and inform your target audience regardless of which device they use. Presentations and infographics serve the same function, which means that you can use the same tips for better results.
A thoughtfully designed presentation will keep people engaged with the content. Presentations are normally used for displaying a lot of information. However, you must break things up and keep them simple. Otherwise, people will feel overwhelmed.
Finally, another type of visual content that you can use in marketing is screenshots. They allow you to provide your target audience with an idea about what the product or service looks like. Screenshots help you showcase things from a direct perspective, such as the features of the product.
To boost credibility, screenshots can be combined with a testimonial or marketing copy. You can use screenshots to build trust and boost interest. A great thing about screenshots is that you can incorporate them into your presentations and infographics for even better performance.
Takeaway – Utilize Visual Content to Increase Conversion
Visual content offers unlimited potential to companies. By adding different types of visual content to your marketing, you get to encourage your audience to learn more about your brand. It is essential to create visual content that resonates with people.
Nouman provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for carpet cleaning.