10 Email Best Practice Tips for Independent Retail Stores

Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops [...]

[New Feature] Animated GIFs for email, social, website & e-commerce

What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now [...]

New Feature: Smart Calendar, Scheduling Your Social and Email Posts is Easier Than Ever!

If you ask any of our small businesses about their most loved SnapRetail feature, the survey is always pretty clean: the planning calendar. Why? You can easily get a comprehensive view of your marketing plan: emails, social posts, website updates, and events. But, even the [...]

Clean Up Your Email Marketing this Spring with Our Checklist!

Email Marketing is constantly changing. The days of sending out the same email to a list several years old are gone. Email marketing needs to be targeted to attract savvy customers and lists need to be cleaned to keep them relevant and updated. Read below for [...]

4 Mistakes Most Businesses Make When Selling their Products through Email Marketing

A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]

Using Video on Your Website and in Email

The year was 1980: Jellies were the rage and The Buggles said it best with, “Oh-a-oh...Video killed the radio star!” Video was a big deal and brought a change to music. Now over thirty-years later, it is still a big deal and a must-have for [...]

How to Collect and Build Your Email List

An email list is your biggest secret weapon to reaching your customers effectively. Think about it - what if social media dissolved tomorrow? You’d have no way of contacting your customers that you’ve worked hard to cultivate and turn into fans. The only recourse [...]

Unsubscribes from Email Lists: What Next?

As business owners, it’s hard to separate yourself from your work. It’s your baby. Long nights with lots of heartache, hard decisions, and sacrifices makes it hard to separate yourself from your business. So when someone unsubscribes from your email lists, it feels personal. [...]

Introducing: The SnapRetail Product Widget

At SnapRetail, one of our main goals is to help you generate more traffic and revenue for your business, whether it is for brick-and-mortar, online, or both. That’s why we are so excited to announce the release of the SnapRetail Product Widget! Showcase your [...]

Adding Personalization to Your Email Marketing

Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That's why we've added new features to make it easy for you to collect customer information, create lists and send beautiful emails to your customers. By adding a personal touch to [...]