Retaining your customers of the utmost importance in today’s marketing industry. No matter how enticing it is to attract new customers, your business relies on your customer core. Analyze this: 65% of the business for a company comes from its existing customers. There’s a [...]
Keep your customers engaged and opening every email! Switch up your content and keep it fresh with these 15 different types of marketing emails you should be sending. Fill out the form to download the infographic! Send your customers compelling [...]
Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops [...]
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now [...]
If you ask any of our small businesses about their most loved SnapRetail feature, the survey is always pretty clean: the planning calendar. Why? You can easily get a comprehensive view of your marketing plan: emails, social posts, website updates, and events. But, even the [...]
Email Marketing is constantly changing. The days of sending out the same email to a list several years old are gone. Email marketing needs to be targeted to attract savvy customers and lists need to be cleaned to keep them relevant and updated. Read below for [...]
A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]
The year was 1980: Jellies were the rage and The Buggles said it best with, “Oh-a-oh...Video killed the radio star!” Video was a big deal and brought a change to music. Now over thirty-years later, it is still a big deal and a must-have for [...]
An email list is your biggest secret weapon to reaching your customers effectively. Think about it - what if social media dissolved tomorrow? You’d have no way of contacting your customers that you’ve worked hard to cultivate and turn into fans. The only recourse [...]
As business owners, it’s hard to separate yourself from your work. It’s your baby. Long nights with lots of heartache, hard decisions, and sacrifices makes it hard to separate yourself from your business. So when someone unsubscribes from your email lists, it feels personal. [...]