8 Unexpected Benefits of Using Instagram for Business

If you are a serious entrepreneur who gives 100% to the business, social media marketing may not seem like too big a deal for your organization. But what if we tell you that social networks can grant you exposure to billions of users worldwide? Instagram [...]

10 Marketing Secrets To Steal From “Game of Thrones”

Now that we’ve all recovered from the final episodes of “Game of Thrones” and said goodbye to our favorite characters (ahem, dragons), it’s now possible for us to step back, take a larger view, and begin to understand some valuable lessons from the series. Completely [...]

5 Little-Known Facebook Marketing Features and Hacks You Can Try Today

Introduction By the end of 2018, Facebook’s ads revenue reached $16.6 billion, despite the 2 percent decline of the average ad price, according to statistics. The reason why the world's most popular social network can grow its revenue besides the lower income per ad can [...]

6 Ways to Grow Your Retail Business With Limited Time and Budget

If you’ve bootstrapped your online retail business and are now established, congratulations. That’s no easy feat. But the next adventure, should you choose to accept it, is to grow your business. Given that all your time and money is going into serving existing customers, [...]

Apps vs Websites – what’s the best way to sell on mobile?

We’re at a point where nearly 6 in 10 website visits are from mobile. This makes sense; people have their phones on them all the time and are often browsing the web at work, college, or when out and about. Phones are basically computers [...]

Omni-Channel vs Multi-Channel – Which One And Why?

Brands with top class Omni-Channel customer engagement retain 89% of their customers on average, compared to just 33% for companies with weak Omni-Channel customer engagement. That 3x difference could make or break a business. However, the case for going Omni-Channel is not that clear [...]

What Can Retailers Do to Target Local Customers?

Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]

4 Tips to Write the Best Marketing Blog Posts That Will Grow Your Influence

Marketing blog posts present an ideal opportunity to share ideas and for the audience to gain an insight into the trends and opportunities that lie within the market. With the best marketing blog posts, you can engage and build valuable relationships with your targeted [...]

6 Marketing Tips to Help Grow Your Brand on Instagram

Instagram is a fundamental marketing tool for every brand, regardless of the type of business you are dealing with. It’s a perfect combination of visual and textual content that you can use to engage the audience and help your organization grow in the long-term [...]

Why is two factor authentication important for Instagram?

Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]