If you are a serious entrepreneur who gives 100% to the business, social media marketing may not seem like too big a deal for your organization. But what if we tell you that social networks can grant you exposure to billions of users worldwide?

Instagram alone has over one billion users and it would be foolish not to take advantage of such a promising social platform. With the rights strategy, the largest image and video-sharing network can take your company to the whole new level, so you better buckle up give it a try.

In this post, we will present you eight unexpected benefits of using Instagram for business. Let’s take a look!


1.     Learn What Your Customers Like

The first benefit on our list is simple but highly practical. Namely, Instagram users publish tons of content that can help you to understand their preferences and discover what they really like. You can figure it out quickly – their lifestyle, location, values, personal beliefs, and many more.

Jake Gardner, a digital marketer at essay-writing service UK, says this feature is important because additional information helps you to create an accurate profile of a typical consumer. That way, you will also be able to improve your Instagram marketing strategy and grow the number of verified leads in the long run.


2.     You Can Present Products or Services

As an image and video-sharing network, Instagram is perfect for businesses willing to present their products or services to the fans. It’s not just a guess but rather a well proven fact as 60% of users (more than 600 million people) seek out and discover new products on Instagram.

You can publish video tutorials and service reviews or simply post images featuring your products. The only thing you should keep in mind is to avoid creating too many product-related posts. While your main goal is to boost sales, Instagram users won’t be happy to see too much sales-oriented content.


3.     Build Customer Relationships

Modern consumers are spoiled and so they demand a lot of attention from brands and businesses. If you want to make them satisfied, you better engage in online communication by posting quality content, asking questions, answering comments, and acknowledging your audience’s Instagram efforts. Such a practice will help you to build long-term relationships with your fans and gradually turn them into loyal followers or even brand advocates.


4.     Drive Website Traffic

Instagram is primarily a communication tool, while the vast majority of real business comes from your website. However, it doesn’t mean that Instagram is useless traffic-wise. On the contrary, you can use this platform as the means of promotion and turn followers into website visitors.

All you need to do is add a link to the BIO section at your brand’s account. This is the only link that Instagram allows you to post, which means you should use it cleverly and lead the most curious fans directly to the company’s official website.


5.     Reach New Audiences

Your brand probably has a stable group of fans who follow your work, consume Instagram content, and like, share, and comment on your posts. But you don’t have to stop there since there are lots of other people you can approach via Instagram and expand the fan base.

How do you do this?

You just need to take advantage of hashtags to target the right audiences. For instance, the best essay writing service helps students to create quality college papers. This is why they rely on hashtags such as #students, #collegestudents, #gradstudents, and many others to discover new clients and attract them through Instagram.


6.     Make Brand Ambassadors

The power of word of mouth marketing is gigantic, particularly if you convince satisfied customers to speak on your behalf. Studies show that almost 90% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. As you keep building stronger relationships with the fans, you can expect some of them to become the biggest brand advocates and praise your products better than professional brand representatives.


7.     Launch Advertising Campaigns

Your Instagram marketing efforts don’t have to be completely organic. Marketers trying to win over new audiences know that ads can play a big role in terms of brand awareness, so they occasionally launch advertising campaigns to boost visibility.

Just like Facebook, Instagram also enables you to target three types of audiences through its native advertising platform:

  • Core audiences: You can display ads to users chosen by gender, location, age, interests, and other demographic features.
  • Custom audiences: Instagram gives you the chance to target users who already have some sort of connection with your brand via the website, email, social media, etc.
  • Lookalike audience: There is also the option of targeting people who look like your existing customers.


8.     Instagram Is a Sales Booster

After everything you’ve seen so far, it’s easy to conclude that Instagram can be a genuine sales booster for your business. The network does almost everything – raises brand awareness, generates leads, builds customer loyalty, and ultimately drives conversions. As a business, you can ask for more than that from a simple social media platform.



Social networks represent a genuine business booster, which is exactly why most companies use platforms like Instagram to approach new audience groups and gradually grow the number of customers.

The basic benefits of using Instagram are obvious – you get to raise awareness and generate fresh leads. However, the network goes beyond those advantages to give you many other privileges. In this article, we discussed eight unexpected benefits of using Instagram for business.



Becky Holton is a journalist and an online essay writer. She is interested in education technologies, help with essay and is always ready to support informative speaking at best dissertation. Follow her on Twitter.