How to Have an Effective Product Launch [Jewelry]

You’ve searched the show floor. You’ve purchased the perfect product. You’ve put together a merchandising plan. You’re excited about it! Now what? Investing in new product is exciting! But only if it sells. With proper planning, you can ensure it sells. When you purchase [...]

16 Free Tools for Digital Marketing

Here at SnapRetail we work with thousands of small business owners tackling their digital marketing. Over the years, we have picked up a few tools that make life a little easier and we want to share them with you! From finding photos, to editing [...]

What Makes Good Copywriting? 5 Steps to Create a Top Notch Ad Copy

When it comes to copywriting, you may think you already know what makes good writing stand out. It's the pieces that convince others to buy, that stand out and sell the product in a new and meaningful way. This is all true, but if [...]

NPS: Using Net Promoter Score to Learn about Your Small Business

What is Net Promoter Score (NPS)? Net Promoter Score or NPS was developed by Fred Reichheld, a partner at Bain & Company in 2003 as a research project to create a survey question that correlated with customer behavior. Since then, NPS has been adopted by [...]

The SnapRetail 60/30/10 Social Media Rule

What is the 60/30/10 rule? The 60/30/10 rule is a social media marketing technique that helps you maximize your social media impact by leveraging engaging content, sharing information from non-competitive businesses and local or industry organizations, and promoting products and services.   We typically [...]

Don’t Throw Away Money by Being Cash Only

Nowadays, accepting credit cards is the best choice for any business. If you only accept cash, you are saying goodbye to dollars that could be in your pocket. Studies show that more impulse sales, and higher sales, occur when your customer is using a [...]

Making Money from Bridal Shows

Learn How SnapRetail Can Help you Drive More Bridal Traffic Have you ever felt that attending local Bridal Trade Shows in your area was a waste of time because the bride-to-be already has her engagement ring? If you answered “yes” to the above [...]

Using Signage in your Jewelry Cases

In-case signage can be a very helpful tool to communicate with your customers while they are browsing, enhance your product and most importantly, tell a story.  Always assess your signage to make sure that it is consistent with your store brand and image. [...]