If you have a business online, rankings and conversions matter most to the nature of your business. For an e-commerce store to thrive online, it should gain all the attention that it could get from target users. Thus, it is crucial to have an effective search engine optimization (SEO) strategy.
That will ensure that search engines like Google will treat you highly, bringing it targeted visitors to your site.
In this post, we’ll walk you through the eight ways SEO can help your business grow:
Builds Trust and Credibility
Ranking on the first, second, or third spot of search engines lets your customers know that you’re one of the major players in your niche or industry. It showcases your credibility and shows that a lot of users browsed your site.
Meanwhile, your target audience will think that you’re not well-known, or relevant if you’re at the bottom of the search results. Customers will also feel that you don’t have the budget to optimize your site for search engines.
Ninety-eight percent of users choose a business if it appears on their search results. It is essential to appear on the first page of search results. That way, you can keep driving visitors to your site and turn them into satisfied customers.
Delivers Higher Quality Traffic
Having an effective SEO strategy helps bring in high-quality traffic. And by “high-quality traffic,” we mean people who are more likely to buy from you.
There are several ways you can drive quality traffic to your site. This includes using high-quality photos with descriptive captions, resonating videos, and well-optimized blog posts.
According to GoBiggr Digital Marketing, a top SEO company in the Philippines, “The important thing here is knowing what your target customers are looking for. It can also help if you know how you can cater to your customers’ needs through your digital presence. As you gradually gain high-quality traffic to your site, your bottom line will significantly improve.”
One of the main benefits of SEO is that you can establish your brand awareness even more. SEO can also improve your branding in the same way that it can enhance your customers’ trust and credibility.
Making your website appear on the top search results will allow you to gain a considerable number of visitors. And this can help boost awareness around your brand. Once you remain on top of the search results, your target customers will see you more.
This eventually leads to a higher tendency for your site to be clicked, driving more users to your website. And since your site is ranking for your target keywords, this will eventually allow your business to become a key player in the industry.
With minimal effort on your part, web searches will have a more positive response to who you are and what you deliver. It’s your job to fulfill that expectation to improve your brand process.
Engage With Your Customers
Customer engagement is more important than any other service or product.
If your website is optimized for search engines, you’ll be able to better engage with your customers. You can also gain valuable insights into how you can improve your product or service.
Regularly engaging with them allows you to show your brand personality, create a sense of friendliness, and boost your revenue.
Attracts Local Shoppers
There are billions of local searches made every month. In fact, a lot of people will often turn to search engines to look for information.
That’s precisely why having a local SEO strategy is also essential, especially if you’re a brick and mortar business.
Here are some benefits of having a robust local SEO strategy:
- Gain more local visibility.
- Enhance relevant traffic.
- Boost your profile on Google Maps.
- Create an excellent local reputation.
As you can see, ranking for local search results is essential. Retail stores that can create a strong local presence online will likely experience increased foot traffic to their store. As a result, they can receive a boost in sales and revenue.
While digital marketing and SEO are more competitive now than it was a few years ago, that isn’t always the case for local SEO. Luckily, reviews sites like Yelp, Waze, and Google Maps can help you start with Local SEO.
Lowers Marketing Costs
More conventional marketing methods, like TV ads and billboards, make it difficult for small businesses to compete with giant retailers.
Although having a solid SEO strategy takes time and effort, it allows you to compete with more prominent retailers at a more affordable cost.
Moreover, organic search is also more potent than paid search ads. It allows you to bring in more sales to your business, but it does so at a lower cost than traditional advertising and PPC campaigns. Having a solid SEO strategy will allow you to acquire a higher return on investment, making it worth your time and effort.
Another advantage is that SEO draws in users who are active for a specific product or business. This allows you to gain more relevant and qualified shoppers, which benefits your business.
It Works 24/7
Although you might not consider yourself as a night owl, your target customers may be.
Your SEO will be working for you day and night, all days of the week, even on holidays or weekends. Prospects are likely going to find you online if you’ve ranked on the top results of search engine pages.
With a robust SEO strategy, it will be easy to engage with your target customers, generate leads, and drive sales. It doesn’t matter whether you have a physical store or not.
You might be taking a break, or on your way to vacation. Yet your site’s SEO is working for you 24/7.
Some businesses might only view SEO as a way to drive site traffic. But there is more to it than that.
But understanding how SEO can positively affect your sales, marketing, and branding efforts will allow you to create a much more robust online presence.
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.