What Can Retailers Do to Target Local Customers?

Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]

4 Tips to Write the Best Marketing Blog Posts That Will Grow Your Influence

Marketing blog posts present an ideal opportunity to share ideas and for the audience to gain an insight into the trends and opportunities that lie within the market. With the best marketing blog posts, you can engage and build valuable relationships with your targeted [...]

5 Reasons You Need a Better SEO Strategy for Small Business

SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]

Two Mission-Critical Reasons You Need A Mobile-Friendly Website NOW

Is a mobile-friendly website necessary? Do you really need a website that will look good and perform well on smartphones and tablets? My guess is you probably already know the answer (by the way, it’s yes), and yet not all small businesses have websites [...]

Local SEO: What is it and how do you improve yours?

SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not result in higher traffic to [...]