This post was originally published in Independent Retailer. Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. We are not math experts (just marketing ones), but we can assume that is a [...]
It’s easy to feel frustrated when you have to start paying for something you used to get for free. Long gone are the days when you could reach your entire Facebook following without having to drop a penny. Still, you can maximize your business's reach [...]
You don't get a second chance to make a first impression. You've probably heard that saying in some form or another and have been making an effort to ensure that your first impression is a good one. Yet there is one thing that is often [...]
Your customers, current and potential, are searching for your business online whether you realize it or not. When they ask a friend for your store's phone number or address, their response is almost guaranteed to be, "I don't know, Google it." So what happens when [...]
As if the team at Pinterest needed to give you another reason to want to pin! The social network's newest feature, Place Pins, was designed to plot pins on specific locations on a map. Not only will this new feature help your small business [...]
This post was originally published by Retail Minded's Founder and Editorial Director, Nicole Leinbach Reyhle Your Pinterest business page is verified, and your page is stacked with specific, yet creative, boards. Your boards are packed with rich keyword-oriented pins, and your pins link back to an effective [...]
This post was originally published by Independent Retailer and featured as the cover story in their June 2013 print edition. It's natural for society to push back when change occurs. We all become accustomed to our daily routines and business operations. When a natural routine is [...]
You already know Facebook is an important component to your marketing plan. You spend many hours each month posting, but how do you know if your posts are effective? Facebook Insights is a comprehensive, free analytics tool in the Facebook Admin Panel that helps you [...]
As the diverse collection of online media continues to grow at lightning speed, many independent retailers have begun to question the value of maintaining their presence in traditional marketing. They know cultivating a strong online marketing presence is vital to stay in the game, but [...]
You thought your customers were passionate for Pinterest, just wait until they discover the latest improvements to the fastest growing social network. Pinterest recently unveiled a new set of features that inject pins with additional information to make them more useful to customers. So far [...]