Marketing blog posts present an ideal opportunity to share ideas and for the audience to gain an insight into the trends and opportunities that lie within the market. With the best marketing blog posts, you can engage and build valuable relationships with your targeted audience, and establish your brand presence.

Every marketer and blogger should be aware that before you start to write your first blog post, have a clear understanding of your target audience. The best marketing blog posts have high-quality content, right keywords, and content that is effective.

In this post, let’s cover the top 4 helpful tips to write the best marketing blog posts that keep visitors coming back and enables you to grow your influence.

Strategic content

Every marketing blog post intends to increase traffic, so it’s important to create great content. Unfortunately, it’s not just about having the perfect content as it also requires you to be strategic with your other marketing initiatives. In this fast-paced world, it’s imperative for your blog to stay ahead, and remain competitive and satisfy your audience by having engaging content.

You can be to a good start if you choose your content wisely. Considering how content has become such an important aspect of marketing blog posts, you can see what other people have written in your field or seek professional advice from Research Paper Writing Pro Service.

Blog posts are now a top priority element of marketing, providing companies with an opportunity to get more customers. Perhaps not too surprisingly, content marketers use best essay writing service UK as a tool to get inspiration and outsource content needs.

The content should have convincing stats, eye-catching infographics, and a top-notch video. This will ensure that the audience gets attached to it, and they are likely going to share it. The headline should also be so irresistible that it should be shared many times under various headlines to determine the one that works best for you.

Keywords  

Keywords and Search Engine Optimization (SEO) play a key role in driving traffic to your blog. While keywords are increasingly reverberating as a buzzword in blog writing, it is widely assumed from the get-go that they lead to better traffic.

Keywords are the easiest way to get organic traffic from Google. Your targeted audience will also find the information they are desperately searching for.

The best keywords are those that have three or more phrases. These are sometimes called long-tail keywords, and they are easy to target. Even better, they are quite cheaper as there isn’t much competition for the phrases and they stand a better chance of ranking higher.

For example, if you would love to rank high in Google for “leather shoes” because you sell leather shoes. There is a small chance of achieving your goal because “leather shoes” is a common phrase. However, if you use “leather shoes for men” or “leather shoes on a budget” you have a greater chance of higher ranking for that longer-tail keyword phrases.

Find your audience

It’s not time to “start counting your chickens before they hatch” after you have created the perfect content and keywords. Your blog needs to be promoted and there is no better strategy of doing that than spending time on social networks. See which social networks are ideal for you. If your blog has plenty of visuals, you can use LinkedIn to strike it big.

To have high traffic, you need to find where your audience hangs out a lot so that you can observe their behavior. This will help you to spot strong referral links from websites that your audience are visiting.

Google Analytics can also be used to identify which websites have a lot of referral traffic. Whether they are forums or sites, your audience is bound to have some discussions which you can get involved in. For example, if someone wants to know where to get leather shoes, direct them to your blog.

Speed and accessibility

The visitors to your blog don’t have all the time in the world to wait for your blog to load. Time is of great essence, so if your page is taking ages to load, they will quickly search for another Google listing before you know it.

 

According to a study by Google, 53% of the visitors leave a website that takes over 3 seconds to load. You need to check your blog speed by using the Google Page Speed Insights tool. This provides your speed value and tips on what you can do to get yourself out of this predicament.

In the same way, a key finding in a recent study by Zenith has revealed that in 2019, people across the globe are going to spend more time on the internet than on TV. Zenith noted that on average, people will be spending about 170,6 minutes doing online activities including on social media platforms.

However, they would spend about 170.3 minutes watching TV. It would be correct to suggest that bloggers need to take advantage of this by having their blogs accessible on mobile phones.

Conclusion

If you follow the above tips, you should have guaranteed success. The bottom line is to be applying them consistently to have the best marketing blog post. There is no easy way out even if you implement the best traffic strategies, quality content, and use long-tail keywords.

In the broadest sense, it’s important to have everything in place and maintain the content quality. There is no “magic” that a select band of blogs possesses to be successful since the universal bugbear of blogs is how to work them strategically into a winning formula.

Sharon is marketing specialist and blogger from Manchester, UK. When she has a minute, she loves to share a few of her thoughts about marketing, writing and blogging with you. Currently, she is working as a marketer at professional essay writing service . You could follow Sharon on Facebook.