Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]
A guest blog post from our friends at Patti Biro & Associates Nearly very spa, salon or medical spa has been promoting the sale of gift cards for holiday gift giving. But selling a card is only part of the story-now is the time to [...]
A guest blog post from our friends at InMoment. “The customer is always right.” You’ve probably heard that a million times. But let’s talk about what happens when the employee is right, and how your company can benefit from listening to its frontline employees. [...]
A guest blog post from our friends at TextMagic Everyone knows that small businesses have an ace up their sleeves when it comes to customer service. They’re small enough to offer a personalized customer experience whereas larger businesses simply don’t have the manpower to [...]
I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date, [...]
Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It's long been known that [...]