A recent study by Visual Objects found that most consumers use shopping apps a few times per week and are most likely to access: Mass merchant retailer apps such as Target, Walmart, or Costco Pure online retailer apps such as Amazon or Overstock Food and [...]
If you’ve bootstrapped your online retail business and are now established, congratulations. That’s no easy feat. But the next adventure, should you choose to accept it, is to grow your business. Given that all your time and money is going into serving existing customers, [...]
We’re at a point where nearly 6 in 10 website visits are from mobile. This makes sense; people have their phones on them all the time and are often browsing the web at work, college, or when out and about. Phones are basically computers [...]
Brands with top class Omni-Channel customer engagement retain 89% of their customers on average, compared to just 33% for companies with weak Omni-Channel customer engagement. That 3x difference could make or break a business. However, the case for going Omni-Channel is not that clear [...]
When you first started your retail business, you made a budget, right? You factored in all the costs associated with both starting and then managing your company. Things like retail space rent. Products. Salaries. And yet, you’re still struggling to make ends meet and [...]
Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]
When Nathan Chan made the decision to launch a digital magazine for startup entrepreneurs, called Foundr, he had decisions to make. A key one was exactly where and how to market this “infant.” His choice? Use Instagram exclusively – it was a growing social [...]
Hackers and identity theft? It’s no wonder why small businesses are nervous about the tech world. Not only is it intimidating to put your brand online, but you need to be very cautious with your login credentials and passwords. With the recent launch of [...]
What is a Hashtag? A short keyword or phrase preceded by a pound sign (#). By preceding keywords or phrases with a pound sign (#), it makes the term clickable and will automatically search for related content using the same hashtag. Hashtags do not [...]
When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]