The desire not to risk a large sum of money when starting a business is perfectly justified. Even if you conducted a thorough analysis of the target audience, made sure that your offer will have a response, thought out a business strategy, investing a huge [...]
Small Business Saturday has been an important part of improving small business and is founded by American Express. Established in 2010, the event takes place on the Saturday that follows Thanksgiving. The day is a call to action to actively support small businesses in [...]
The holiday season is often a time of year that fleets by as fast as it arrives. A business needs to act preemptively and intuitively to anticipate a successful holiday season. Because time is of the essence, it is important to capitalize on the short [...]
Often, when you start a small business, your focus is to get your first batch of customers to your store. Thus, you tend to shift your marketing efforts to traditional advertising, such as coupons, print ads, and even big signs on the road. You think [...]
Critics and experts love to gripe about the “death of retail,” labeling the industry’s downward spiral as an “apocalypse.” They’re not entirely wrong. It is estimated that as many as 12,000 brick-and-mortar stores may close by the end of 2019 — representing tens of thousands [...]
No company should ever underestimate how vital a capable sales team is in supporting the growth of the business. They play a crucial role, from converting leads to increasing the customer base. But to do that, they must always have a rapport with leads and [...]
You can create a user-friendly and attention-grabbing website, but does it really matter if it fails to rank highly in engine searches? Search engine optimization (SEO) reports show that over 90% of the entire Internet traffic comes from Google, Yahoo, and other engines, so it [...]
Modern businesses have an extra joker under their sleeves today, one that can give them bigger reach than it was ever possible. They have access to the Internet and therefore, a chance to reach a much bigger audience. That being said, every small business needs [...]
If you are a serious entrepreneur who gives 100% to the business, social media marketing may not seem like too big a deal for your organization. But what if we tell you that social networks can grant you exposure to billions of users worldwide? Instagram [...]
Now that we’ve all recovered from the final episodes of “Game of Thrones” and said goodbye to our favorite characters (ahem, dragons), it’s now possible for us to step back, take a larger view, and begin to understand some valuable lessons from the series. Completely [...]