Team Building: SnapRetail-Style
As the saying goes, "work hard, play hard." And here at SnapRetail, you can call that our company motto. It's essential to the culture of a business to establish a fun, but productive working environment [...]
Getting Social: A Beginners Guide to Facebook, Twitter and Pinterest
This post was originally published by Independent Retailer and featured as the cover story in their June 2013 print edition. It's natural for society to push back when change occurs. We all become accustomed to our [...]
Blogging 101 for Your Small Business
To blog or not to blog? That is the question. And the answer is yes. So you've decided to start a blog and you sit down to write, but more questions arise. The biggest and [...]
Facebook Insights Explained
You already know Facebook is an important component to your marketing plan. You spend many hours each month posting, but how do you know if your posts are effective? Facebook Insights is a comprehensive, free [...]
Integrating Traditional & Digital Marketing for a Complete Marketing Mix
As the diverse collection of online media continues to grow at lightning speed, many independent retailers have begun to question the value of maintaining their presence in traditional marketing. They know cultivating a strong online [...]
Beat Out the Big Boxes: Integrating Email & Social Media
Years ago, your big-box competition had a monopoly on advertising. They inundated potential customers with 30-second television spots highlighting their low prices and must-have products. They followed up with billboards showcasing a season-specific product that [...]
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