Email Marketing for Small Business [PART 2]

Learn about mobile's role in email marketing, design tips, and the basics of autoresponders in "Email Marketing for Small Business [Part 1]." Now you may ask, if email is everywhere and anyone can send it, why do I need an email marketing tool? [...]

10 Email Best Practice Tips for Independent Retail Stores

Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops [...]

New Feature: Smart Calendar, Scheduling Your Social and Email Posts is Easier Than Ever!

If you ask any of our small businesses about their most loved SnapRetail feature, the survey is always pretty clean: the planning calendar. Why? You can easily get a comprehensive view of your marketing plan: emails, social posts, website updates, and events. But, even the [...]

How to Make Coupons More Effective

A guest blog post from our friend, Jessica Thiefels Many retailers agree that coupons are an effective way to bring people into their stores. But some merchants see coupons as a nuisance that only serve as a hassle for lowering profitability.   It’s likely that [...]

50 Powerful Holiday Subject Lines for Small Business

As a small business, you want to stand out against big-box competitors in your customer’s inbox. Your email subject lines entice your customers to open your emails or ignore them. With SnapRetail’s 5 tips and 50 catchy, must-open subject lines, we’re helping to ease [...]

Clean Up Your Email Marketing this Spring with Our Checklist!

Email Marketing is constantly changing. The days of sending out the same email to a list several years old are gone. Email marketing needs to be targeted to attract savvy customers and lists need to be cleaned to keep them relevant and updated. Read below for [...]

4 Mistakes Most Businesses Make When Selling their Products through Email Marketing

A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]

Understanding Pinterest Analytics: What to Measure

Analytics: The dreaded word that brings up thoughts of numbers, equations, and all that you hated about high school math. While this is still true for a bulk of the cases (kidding!), understanding the impact your business has on social media is a major necessity in [...]

How to Use Emojis in Subject Lines

Emojis - those little symbols appearing in text messages everywhere. However, start to imagine emojis in email subject lines too! In the mess of numbers, letters, email address and more, an emoji can break through the monotony and say, “Here I am! Open me first!” A recent [...]