When do customers prefer to receive promotional emails during the holidays? When do they typically engage the most with social posts? Do customers typically like to receive information before the big sales start or on the official day? In order to shed some light this [...]
The founders of #GivingTuesday say it best, “We have a day for giving thanks. We have two days for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.” It’s simple! On Tuesday, December 1, donate to your favorite cause or [...]
It’s that wonderful time of year when Thanksgiving and Christmas are at war for marketing space. The next few months are key to having a successful end of the year. What better way to drive traffic to your store than with a great holiday event? [...]
Cue the jingle bells! Our Winter Workshop for 2015 is almost here! You can stock great products and plan exciting sales, but without a marketing strategy your customers likely won’t know about them! You didn’t start your small business because of your love for [...]
According to a recent study, 78% of shoppers used the internet for research during the holiday season last year. Your customers are making their lists and checking them twice...online. Even if your business isn’t e-commerce, you have an opportunity to make an impact on sales [...]
You're busy playing Santa: listening to gift requests, helping nice and naughty customers, and wrapping gifts to be delivered on Christmas Eve. So who has the time to promote your store through online marketing without the help of magic elves? You do with the help [...]