When it comes to developing revenue for your company, you could join the race to the lowest price...but do you really win if you have little to no profit margin? Customers are motivated by a few factors. Certainly, some are looking for the best [...]
When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]
Retaining your customers of the utmost importance in today’s marketing industry. No matter how enticing it is to attract new customers, your business relies on your customer core. Analyze this: 65% of the business for a company comes from its existing customers. There’s a [...]
Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]
A guest blog post from our friends at The Edge Retail Academy Today’s customers are tech savvy and multi-channel customers. Even though the majority of sales take place in brick & mortar, online channels and social media have a dramatic impact on consumer behavior. [...]
Building customer loyalty through online customer appreciation is essential in nurturing long-time relationships. Connecting with your following both online and off will keep your brand top-of-mind when customers are looking for something specific. Why would someone check off their grocery list at a chain store [...]
So you're back for more online customer appreciation tips to get your social following buzzin' about your biz. If you've implemented the tips from Part 1 of this series then you've learned how valuable positive word-of-mouth marketing can be for your store. Now it's time [...]