So you’re back for more online customer appreciation tips to get your social following buzzin’ about your biz. If you’ve implemented the tips from Part 1 of this series then you’ve learned how valuable positive word-of-mouth marketing can be for your store. Now it’s time to incorporate online listings and Pinterest into your social media strategy.

Part two of Building Customer Relationships Through Online Customer Appreciation will deepen your understanding of the power of online conversation around your brand. And if that’s not enough to help you grow a loyal following, we’re offering a free download of our Top 10 Customer Appreciation Tips. Before you jump ahead for the freebies, soak up tips three and four of our two-part post below.

Tip #3: Brush the dirt off your online reviews

What online reviews? Whether you’ve created them yourself or not, your business is already listed online through multiple sites, and it is up to you to claim and manage them. Don’t grab your hair just yet, these online listings require little upkeep. They are not like Pinterest, Facebook and Twitter where you need to post something new every day.

Once you claim the local listing for your business you’ll only have to include your correct contact information, logo or storefront photo and take the time to respond to reviews. We suggest googling your business and claiming the first few local listings. Most likely you’ll see Yelp, Google+, Citysearch, Merchantcircle and Claim whichever shows up first or has the most reviews and start responding!

Tip #4: Leave no pin unturned

Just like the old saying leave no stone unturned, leave no pin unturned means seizing any opportunity to interact with a potential customer through Pinterest. When someone repins one of your items, comment on the pin to thank them for sharing and invite them to stop by to check out similar items they might enjoy. You can even leave them with the address of your business so they can easily find you.

Pinterest makes it easy to know when others are repinning your items through its email notifications. Adjust these settings so that you are receiving a notification when someone repins. That way you don’t have to check Pinterest daily to see if your following has interacted with any of your content. If you do have an extra minute to spare (who are we kidding?), an easy way to build trust with your following is to scroll through your feed and repin and like items that resonate with your store and your brand.