Are you ready to hit the ground running and help your career succeed? If your goals this year include business success, then you need to make sure you have plans to reduce stress along the way. Here are some tactics that can help any [...]
When it comes to marketing, the more channels you connect to consumers through, the more customers you’ll get. Today’s consumers — 72% of them anyway, want to connect to brands through multiple channels. It’s up to you to find the channels that your customers [...]
Introduction According to the latest statistics, Instagram is the home for more than 71 percent of businesses, with more than 8 million active business accounts. The influence of this social media is so large that it's almost impossible to imagine a brand launching a [...]
If you have a surplus of aged inventory (and most retailers do), recognize that you did not acquire this problem in one day. And it won’t get solved in one day. But, to free up dollars for new purchasing and replenishment, you need get [...]
SEO stands for Search Engine Optimization. First of all, search engines such as Google or Bing use high-performance computer robots that scour the web for the most attractive and relevant sites in order to make search experiences easier for its users. In order to [...]
The holidays are the optimal time to generate interest in our businesses. They can bring new revenue, and provide cheer to all who visit. Yet, we need to make sure we are taking the right steps to make this festive season a successful one. [...]
Customer loyalty is essential for the ongoing success of any small business. Research shows that actually acquiring new customers is as much as 10 times pricier than selling to an existing buyer. On top of this, loyal customers tend to spend almost 70 percent [...]
Good budgets don’t need to be complicated, but they do need to be thorough to make sure they cover your short, medium and long term financial requirements. The main driver of an attainable sales budget increase is a clear understanding of the required/desired profit [...]
Hiring the right person to help grow your business is a big job, and one that takes quite a bit of thought and preparation, especially if you are a small business owner. Many employers feel pressure to get someone into a position quickly in [...]
How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]