If you're currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. In recent years, marketing teams have had to deal with the ever-changing rules of SEO and they have also seen [...]
For any retail business to survive in today’s competitive marketplace, they must operate by the rule of one: you have one chance to give customers what they’re looking for; if you fail to do so, customers will forever say you carry nothing. Don’t let this [...]
As a business owner, and even as a consumer, yourself, you’ve probably heard of social responsibility. More often than not, the word “corporate” comes before it. While it’s true that major corporations take social responsibility seriously, small businesses should make it a priority, too. The [...]
A company is only as good as its profit; no amount of passion will keep a startup afloat, so you need to find ways to get finances flowing into your business if you want to extend its lifeline. Given the fact most new companies go [...]
There are many parts to an effective online marketing strategy. When striking out to make a name for themselves, businesses must understand this. Content marketing plays a significant role in gaining exposure, building a brand, and growing a loyal customer base. What's meant by content [...]
We all know that visuals catch our attention first instead of any long-written material. No matter how much research you have done, if your content is not backed up by captivating and relevant graphics, most readers will choose to ignore it. Therefore, visuals are essential [...]
Whether you’re launching a new book store or developing an online shopping store for your business, marketing is something that you will heavily rely on in order to tell people it. When it comes to creating awareness about your products and services, a lot of [...]
Attracting new customers to your business is an essential strategy. New customers are a valuable source of revenue for your business, and by impressing them you can keep them coming back for more. Yet they’re also one of the hardest demographics to reach. That’s why [...]
It is important to think outside the box on how to make your small business stand out from the rest of the competition. The question is how do you make your small businesses more competitive with their larger competitors? If you own a small business [...]
Instagram is a huge growth channel that virtually every business can benefit from, regardless of industry. But it’s a visual platform, and that means you need to embrace a creative approach that makes your business Instagrammable too. Naturally, high-quality photography is how you achieve this. [...]