Raise your hand if you would like 11% of your store's sales to come from online purchases. I bet your hand is raised pretty high right now. Macy’s already falls into this category, with online purchases accounting for 11 percent of all sales or $3.1 [...]
Email Marketing is constantly changing. The days of sending out the same email to a list several years old are gone. Email marketing needs to be targeted to attract savvy customers and lists need to be cleaned to keep them relevant and updated. Read below for [...]
A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]
Emojis - those little symbols appearing in text messages everywhere. However, start to imagine emojis in email subject lines too! In the mess of numbers, letters, email address and more, an emoji can break through the monotony and say, “Here I am! Open me first!” A recent [...]
As business owners, it’s hard to separate yourself from your work. It’s your baby. Long nights with lots of heartache, hard decisions, and sacrifices makes it hard to separate yourself from your business. So when someone unsubscribes from your email lists, it feels personal. [...]