A guest post from our friends at Fit Small Business Pop-up stores are temporary retail establishments that are designed to reach and engage customers through a creative experience. The cost of opening a pop-up shop is much less than that of a brick-and-mortar [...]
Maintaining an up-to-date email list is often an important tool for small business marketing. Independent retailers rely on direct engagement in order to drive repeat business into their stores. Facing stiff competition from big box chains that may compete on selection and price, independent shops [...]
What is an animated GIF? A GIF is a type of image file. An animated GIF means the image includes animation or movement. A GIF does not include sound. Think of it as a looped, short, silent video or a slideshow. You can now [...]
You’ve searched the show floor. You’ve purchased the perfect product. You’ve put together a merchandising plan. You’re excited about it! Now what? Investing in new product is exciting! But only if it sells. With proper planning, you can ensure it sells. When you purchase [...]
Here at SnapRetail we work with thousands of small business owners tackling their digital marketing. Over the years, we have picked up a few tools that make life a little easier and we want to share them with you! From finding photos, to editing [...]
When it comes to copywriting, you may think you already know what makes good writing stand out. It's the pieces that convince others to buy, that stand out and sell the product in a new and meaningful way. This is all true, but if [...]
What is Net Promoter Score (NPS)? Net Promoter Score or NPS was developed by Fred Reichheld, a partner at Bain & Company in 2003 as a research project to create a survey question that correlated with customer behavior. Since then, NPS has been adopted by [...]
What is the 60/30/10 rule? The 60/30/10 rule is a social media marketing technique that helps you maximize your social media impact by leveraging engaging content, sharing information from non-competitive businesses and local or industry organizations, and promoting products and services. We typically [...]
Nowadays, accepting credit cards is the best choice for any business. If you only accept cash, you are saying goodbye to dollars that could be in your pocket. Studies show that more impulse sales, and higher sales, occur when your customer is using a [...]
Learn How SnapRetail Can Help you Drive More Bridal Traffic Have you ever felt that attending local Bridal Trade Shows in your area was a waste of time because the bride-to-be already has her engagement ring? If you answered “yes” to the above [...]