Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]
Adding a customer portal to your online storefront gives customers more control over their shopping experience. A well-designed portal also saves time and money by allowing customers to update information and modify orders without the need for a customer service contact. However, you need to [...]
The continuous growth of e-commerce businesses like eBay, Etsy, and Amazon is a clear indication that the consumers’ preference for online shopping is here to stay. Consumers love to explore their options and buy what they need without physically visiting a store. But the emergence [...]
54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]
If you are new to the dropshipping world, then you might have waited too long. Luckily, it is never too late to join the fun. The e-commerce space is flourishing, and there is no greater time than now to start making a living by selling [...]
“I would define Amazon by our big ideas, which are customer centricity, putting the customer at the heart of everything we do.” — Jeff Bezos, Founder & CEO, Amazon. There is no better way to describe customer centricity. It is everything big and small that [...]
It's not uncommon for e-commerce businesses and online retailers to run into this sort of problem — while their top line may be doing well, company spending has started to eat into the gains their business makes in revenue. Fortunately, it's possible to reorient your company's direction [...]
Today, having an e-commerce website even for small business owners is the way towards expanding and reaching a larger audience. While your e-commerce website is the body, e-commerce marketing is the soul that drives the website to introduce your brand to more and more [...]
Online e-commerce businesses face significant hurdles when it comes to the high cost and logistical challenges involved in customer returns and exchanges. Understanding why a return policy is important, and knowing how to craft one that attracts and retains customers, is essential for the success [...]
When owning an online business, the conversion rate is the feature that has the potential to make or break the company. And, with 47 billion e-commerce sites online already, being the one stand out that people chose to purchase from can be hard to achieve. [...]