You probably know that it is important to make people aware of your brand or business. And one of the greatest ways to spread the word about it is to maintain an active presence on social media.
The same thing goes for other places on the internet where you can directly communicate with them.
Whether it is sharing new updates about your business, doing promotions, events, and winning new customers over, social media provides you with an excellent opportunity to do so.
Fortunately, you do not have to go elsewhere. Here are ten social media growth hacks that will let you accomplish these:
Social Media Cross-Posting Matters
If you want to boost your ROI on social media, then you have to know all about cross-posting.
Don’t saturate all your content in a single platform. Instead, try to cross-pollinate them into several social media networking sites.
You can post some of the images you used on Instagram on Pinterest, or you can put the spotlight on your blog by sharing a link to it on Facebook. Similarly, you could embed the tweets from your profile on Twitter and turn them into blog posts on Medium.com.
Once you start cross-posting your content on social media, you’ll find yourself wondering why you didn’t use this hack sooner.
Repurpose Your Top Content
Time is a precious thing, and over time, you have to come into terms that you cannot always produce high-quality content daily. Fortunately, you do not have to do that just to keep your audience on their toes.
As a much better alternative, you could work on a content that you already have, previously. But keep in mind that if you have to recycle your old content, you should choose something already popular from your list.
In order for content repurposing to be successful, top Facebook advertising agencies advise that you make multiple versions of your content. That way, you can gain extra prospects to be able to aim a preferred keyword.
When repurposing your content for various social media platforms, you have to connect to a new audience every time. So, when repurposing any of your content, you are basically placing the same value as you would with your original content.
Impress Influencers With Your Products or Service
You need to impress influencers in your niche. Come up with a detailed list and establish a real connection with the right influencers that will help you achieve what you want.
Don’t start with a sales pitch. What you need to do is to follow them on social media and interact with them by engaging them with the content they’re sharing with their followers.
Most of them have a very active presence on social media, so take advantage of it.
As your name gradually becomes familiar to them, it’s time that you take the next steps. You need to make them feel great about themselves by letting them know why they’re the ones that you chose.
Incorporate Leadership Through Your Content
Apart from incorporating leadership in basically all of the content that you curate, you have to showcase yourself as the leader as well.
Tell your audience what you want them to do through a compelling call-to-action. This is an excellent way to engage people, as you direct to them your purpose.
For you to be able to generate business leads, having a strong call-to-action is crucial to your business. Even if people could not make it to the last part of your marketing funnel, it will convince them to follow you as well as consider whatever it is that you are saying.
Practice Ad Retargeting
In data by AdRoll, only two percent of shoppers convert by visiting your online store the first time.
Well, the main goal of retargeting is to bring back the other 98 percent. To fulfill this, you need to craft Facebook and Google ads for users who want to visit your site without buying anything.
Provide Social Proof
People tend to buy from brands and businesses that they trust.
In a data by Statista, when asked how online reading reviews is important prior o purchasing a product, 38% of the respondents say that it’s very important, while 19 % say that it’s extremely important.
A great way to build customer trust is to add social proof to your website. You can do so by placing customers’ logos on your site.
You can also ask happy and satisfied customers to leave a review about their experience with your product or service, together with their photo, if that is possible.
Build a Social Media Community
Joining or building a social media community will create meaningful connections, and even improve your growth marketing knowledge. It will even boost the overall growth of your business.
So, why not create a group that is related to your services or products on various social media platforms? Also, keep these people happy by regularly posting articles, eBooks, and videos that will leverage their overall user experience.
Also, do not forget to throw in a couple of freebies to bring out the fun in your community. You can also ask these people about their problems as you work on providing them with the best solution.
By doing so, you are establishing yourself as a mentor or industry leader in your niche.
Create Irresistible Call-to-Action
Are you still thinking about the best go-to strategy that will entice people to buy your products and services? Well, those strategies won’t work unless you create a well-optimized call-to-action that go with them.
But how do you use your CTA to leverage your business strategy and achieve your goals? Well, it’s high time that you craft irresistible call-to-action that converts.
Use Batch Scheduling
Social media takes up a lot of your time, especially during the planning stage. That is where Batch Scheduling comes in.
Batch scheduling saves you time by allowing you to schedule social media posts to multiple channels at the same time. Use a scheduling tool like SnapRetail to easily schedule content to all of your favorite social media sites. With just a few clicks, you can get content ideas and schedule messages to multiple social media sites at the same time. Start a SnapRetail 14-Day Trial to check out our scheduling calendar!
Be Selective About Your Social Channels
Just because there’s a bunch of social media platforms that are available on the internet, it doesn’t mean that you have to use them all.
In fact, if you want to get the most out of social media, then you shouldn’t be active on all of these channels, especially if your audience isn’t there.
For instance, your audience is 50-65-year-old women. Then, channels like Snapchat and Instagram probably won’t make sense. Or, if you have a younger audience, you don’t have to jump to all the new social media platforms as soon as they spring up.
If your concern is not maintaining an active presence on these channels, then you can create an account to block out your business handle, then revisit it later on if the channel becomes relevant much later to your target audience.
There you have it. Those are the ten social media growth hacks that you can apply to your business.
So, instead of wasting a lot of time on ineffective marketing, these strategies are certainly a smart way to amp up your promotional efforts.
Through these tips, your small business could compete with bigger players in your industry, and the best thing about it is that you will not have to spend a fortune at all.
So, go out there and try something new. Try to bring these smart hacks into the picture. You would be quite surprised to get amazing results over time!
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.