How do you create buzz about your company when you can’t rely on recognition? That’s a challenge that the marketing team at every new business has to face. Things are even more challenging if you’re in a unique niche. How do you introduce your [...]
The Internet has become a very significant force for the last decade. Now the majority of people cannot imagine their lives without Internet access. It is used for finding new information, communicating with friends, carrying out payment transactions, purchasing various items, or booking holidays. [...]
What is the 60/30/10 rule? The 60/30/10 rule is a social media marketing technique that helps you maximize your social media impact by leveraging engaging content, sharing information from non-competitive businesses and local or industry organizations, and promoting products and services. We typically [...]
Post your way to Facebook success! Creating consistent, engaging content for Facebook can be a challenge. That's why we've created the 60/30/10 Facebook Rule. Watch the video below to learn how you can look like a pro on Facebook! The 60 :: Be a Resource [...]
Instagram recently announced that it will start showing posts in order of importance instead of chronological order. This is a huge shift for the company as it adopts an algorithm similar to big brother, Facebook. According to Optical Cortex data, Instagram users follow an average [...]
Picture this. You just took the photo of a lifetime of new inventory that just arrived at your store. This picture is perfectly staged, you’ve found the best natural lighting, and you’re ready to share it on all of your social media platforms. Before thinking, [...]
Analytics: The dreaded word that brings up thoughts of numbers, equations, and all that you hated about high school math. While this is still true for a bulk of the cases (kidding!), understanding the impact your business has on social media is a major necessity in [...]
Pinterest is a social network like no other. It allows you to be collaborative, curate interesting information, fuel a baking or shopping addiction, and promote your business all in one. If you’re unfamiliar with the terminology, our Pinterest Glossary should clear things up for you. Now [...]
Some resolutions are harder to keep than others. While we can’t help you lose those last 10 pounds or make you a morning person, we can take your marketing to the next level for the new year. Here are five resolutions you need to make [...]
Facebook is slowly rolling out changes to the business page layout. Don’t panic! While not major, these layout changes can impact your customer conversions and make you more successful on social media. Get more engagement from the call-to-action button Since last year, business pages [...]