Social media platforms are extremely helpful and effective in marketing strategies. However, impactful social media marketing strategies require more than posting once a day on a regular basis. Instead, you have to find ways to keep your followers interested and engaged. Though it might seem [...]
A well-designed website can boost the sales generated by your retail store. However, it is essential that you incorporate a terms of use, terms and conditions (T&Cs) page and a privacy policy page as they will provide distinct legal safeguards for both you and your [...]
What’s trending in retail displays for 2021? After a tumultuous 2020, chaotic is out and tranquil is in. So is hope. Retail displays that evoke soothing, positive emotions will capture attention. From a practical standpoint—and yes, practical is in, too—ecological sustainability is an obsession for [...]
Attracting customers and making them return again are the main challenges businesses face all the time. No matter what you sell, you don’t want your customers to forget about you as soon as they buy something. A successful business needs loyal customers because they offer [...]
Customers won’t purchase your products and/or services if they don’t know they exist. They’ll also avoid buying from your company if they don’t know anything about it. This is why effective marketing strategies are extremely important in the business world. They help you get the [...]
Customer loyalty is at the core of building a growing, profitable and sustainable ecommerce business. But cultivating loyalty is never easy especially now when the COVID-19 crisis has disrupted businesses around the world in multiple ways. Still, there’s never been a time when strengthening customer [...]
Employee engagement is basically a measure of how an employee is emotionally attached to their place of work. It is demonstrated by the amount of effort they put into pushing the company agenda and the resilience they show whenever the company is faced with harsh [...]
As a business, returns can be costly and disappointing. In 2019, online returns lost businesses in the United States a total of $41 billion. Companies losing thousands, even millions of dollars in this process may question the importance of building a satisfying return policy for [...]
There can be little doubt that the ongoing COVID-19 pandemic has irrevocably altered the retail landscape: Storefronts have shuttered, industry heavyweights have filed for bankruptcy, and millions of workers have been furloughed or, in some cases, laid off. When you factor in the disruption that [...]
With the advent of digital media, the internet, and personal handheld devices, connecting with people worldwide simply took an unprecedented turn. Today we have more than 3 billion people actively using the internet, and this led to businesses realizing just how lucrative digital marketing could be for [...]