Customers won’t purchase your products and/or services if they don’t know they exist. They’ll also avoid buying from your company if they don’t know anything about it. This is why effective marketing strategies are extremely important in the business world. They help you get the word regarding your products and/or services as well as your company directly to your target customers. Here are the top 10 most effective marketing strategies for companies.
1. Social Media Marketing
Enjoying widespread usage across the globe, social media is one of the most powerful marketing strategies for companies. You can’t afford to ignore it any longer. Some entrepreneurs have built million-dollar companies leveraging social media only. Embracing social media as a marketing strategy can be scary at first. But as you gain momentum, everything will become easy and you might even enjoy it. You don’t have to be on every social channel out there. Just identify two or three platforms and use them to promote your products/services and to build your brand.
2. Content Marketing
This tactical approach involves creating and publishing useful information that aligns with the unique needs of target customers who are likely to buy your products and/or services. Given that communication is continuous, content can be adjusted to incorporate valuable insights you gain regarding your leads over time. Content marketing encompasses a variety of formats like webpages, blogs, videos, webinars, white papers, eBooks, and podcasts.“Any company that isn’t putting out content is at an immediate disadvantage for generating exposure and interest in their brand” – says experts from Once Interactive referring to the importance of content marketing.
3. Search Engine Optimization (SEO)
SEO involves ensuring your website ranks top among natural search results on leading search engines such as Google and Yahoo. The objective here is to enhance awareness and drive traffic to the website. SEO is effective because it advances continuously to keep up with mobile and local SEO practices. It makes it easy for customers to find your products or services. Most importantly, it’s an affordable way to remain competitive in a crowded market.
4. Search Engine Marketing (SEM)
SEM is an effective tool that businesses leverage to increase their website traffic leveraging paid online advertising. Pay-per-click (PPC) links are a perfect example of SEM. PPC basically involves you buying or sponsoring a link that shows up as an ad when customers search keywords associated with your products or services on search engines. In turn, you’ll have to pay a small fee to the search engine every time you get a visitor through the ad.
5. Influencer Marketing
If you want to promote your offerings and grow your presence on social media without all the hassles of having to build a huge following, then you need to take advantage of influencer marketing. Be sure to identify the right influencer, there are many great agencies that can help you with that.. That doesn’t necessarily mean you should only target influencers with a massive following, that’s millions of followers. You can work with those with a hundred thousand or even just ten thousand followers. Be sure to choose a suitable influencer in your specific niche in order to target the right audience.
6. Conversational Marketing
Just like the term implies, conversational marketing means using a conversation to encourage a prospect or customer to take action. It involves the use of a chatbot or live chat to provide prospects and customers with relevant information in real-time and addresses follow-up questions right away. Tailored, relevant engagement speeds up the buying process and significantly enhances the user experience.
7. Email Marketing
Email marketing is an extremely effective strategy for nurturing and converting leads. It involves targeting certain prospects and customers automatically to turn their buying decisions in your favor. This strategy is most effective when used as a part of a major Internet marketing project.
8. Coupon Deal Sites
Coupon Deal sites are a great way to quickly market your company. These sites accumulate huge audiences, categorizes them by location, and then offer companies a chance to provide limited-time discounts or specials to their subscribers. The advantages of using these sites include greater exposure, focused local advertising, improved brand awareness, and a constant entry of new customers.
9. Use of Podcasts
Many companies are embracing podcasting at a dramatic rate due to the huge moneymaking potential of podcasts. There are many marketing podcasts out there that demonstrate the massive potential they hold for the marketing sector. For example, Eric started a restaurant business podcast and makes 6 figures. Podcasts are multipurpose, powerful, and educational. On top of that, there are podcast directories like Apple podcasts or Spotify, where you should place your podcast on. So you get more reach and that helps you significantly increase your brand awareness in no time.
10. Brand Storytelling
Brand storytelling involves creating a meaningful and compelling story around your brand, which resonates with your target customers. It’s tailoring your brand to be in line with your purpose and target audience’s worldview. Through brand storytelling, you can create an unforgettable narrative about what your company is, what it does, how it adds value to customers, and what difference it makes in the community.
Effective marketing strategies are an important part of successful companies. The 10 most effective marketing strategies discussed in this guide will help you maximize your marketing efforts. You don’t have to implement all of them at once. Instead, adopt one at a time and keep on sharpening them.
Guest Contribution by Matt Rivera