A recent study by Visual Objects found that most consumers use shopping apps a few times per week and are most likely to access: Mass merchant retailer apps such as Target, Walmart, or Costco Pure online retailer apps such as Amazon or Overstock Food and [...]
Introduction By the end of 2018, Facebook’s ads revenue reached $16.6 billion, despite the 2 percent decline of the average ad price, according to statistics. The reason why the world's most popular social network can grow its revenue besides the lower income per ad can [...]
Every retail owner knows that cash is the core of their operation. However, due to the daily expenses associated with running a business, as well as those unexpected, yet unavoidable costs that emerge, many entrepreneurs may find themselves in a situation where they’re suffering [...]
If you’ve bootstrapped your online retail business and are now established, congratulations. That’s no easy feat. But the next adventure, should you choose to accept it, is to grow your business. Given that all your time and money is going into serving existing customers, [...]
We’re at a point where nearly 6 in 10 website visits are from mobile. This makes sense; people have their phones on them all the time and are often browsing the web at work, college, or when out and about. Phones are basically computers [...]
Brands with top class Omni-Channel customer engagement retain 89% of their customers on average, compared to just 33% for companies with weak Omni-Channel customer engagement. That 3x difference could make or break a business. However, the case for going Omni-Channel is not that clear [...]
Social media has taken the world by storm — almost everyone has some kind of social media presence, either temporary or permanent. Most people in the developed world are connected to social media 24/7, whereas in regions of the world where Internet access is [...]
In this digital age, we all need to have boundaries when it comes to our data. But if you own or manage a business, those boundaries are even more important. Putting the right policies and practices in place can help protect your business and [...]
When you first started your retail business, you made a budget, right? You factored in all the costs associated with both starting and then managing your company. Things like retail space rent. Products. Salaries. And yet, you’re still struggling to make ends meet and [...]
Instagram is one of the most booming platforms used for brand promotion and e-commerce today. When this platform first appeared in 2010, not many specialists were considering it suitable for marketing promotion strategies. Moreover, no one could predict such a growth of app users [...]