Often, when you start a small business, your focus is to get your first batch of customers to your store. Thus, you tend to shift your marketing efforts to traditional advertising, such as coupons, print ads, and even big signs on the road. You think [...]
Critics and experts love to gripe about the “death of retail,” labeling the industry’s downward spiral as an “apocalypse.” They’re not entirely wrong. It is estimated that as many as 12,000 brick-and-mortar stores may close by the end of 2019 — representing tens of thousands [...]
No company should ever underestimate how vital a capable sales team is in supporting the growth of the business. They play a crucial role, from converting leads to increasing the customer base. But to do that, they must always have a rapport with leads and [...]
With platforms, like Facebook, Instagram, and YouTube, which allow a variety of content types, Twitter may seem like a lost cause in terms of marketing. Videos on Twitter look not as engaging as on YouTube or Instagram, and Twitter doesn’t allow posts longer than 280 [...]
When it comes to content marketing, many of us usually think of large companies like Apple. As a rule, large companies spend millions on advertising. However, in reality, content marketing is just a good strategy that can give incredible results for a business of any [...]
You can create a user-friendly and attention-grabbing website, but does it really matter if it fails to rank highly in engine searches? Search engine optimization (SEO) reports show that over 90% of the entire Internet traffic comes from Google, Yahoo, and other engines, so it [...]
Small businesses rely on cutting costs and saving revenue wherever they can as they try to make a name in their respective industries. Most of the problems that small businesses face are predominantly caused by lack of financial resources or lack of the ability to [...]
Modern businesses have an extra joker under their sleeves today, one that can give them bigger reach than it was ever possible. They have access to the Internet and therefore, a chance to reach a much bigger audience. That being said, every small business needs [...]
If you are a serious entrepreneur who gives 100% to the business, social media marketing may not seem like too big a deal for your organization. But what if we tell you that social networks can grant you exposure to billions of users worldwide? Instagram [...]
Now that we’ve all recovered from the final episodes of “Game of Thrones” and said goodbye to our favorite characters (ahem, dragons), it’s now possible for us to step back, take a larger view, and begin to understand some valuable lessons from the series. Completely [...]